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January 23, 2013News for marketing professionals

  Breaking News 
  • Coca-Cola launches interactive Super Bowl ad game
    Coca-Cola on its Facebook page Tuesday debuted a 60-second spot for its Super Bowl "Mirage" campaign that features three groups of characters racing through the desert to get a Coke bottle. Consumers will be able to choose who wins the race by watching video "sabotages" that slow down other teams and unlock other content such as free coupons when they are shared. The 60-second ad will air in the first quarter of the the Super Bowl, encouraging voting throughout the game, and the group that wins will determine which ad Coca-Cola shows immediately after the game. Advertising Age (tiered subscription model) (1/22) LinkedInFacebookTwitterEmail this Story
We've changed our name. Not what we stand for.
The Audit Bureau of Circulations is now the Alliance for Audited Media. An alliance for informed decisions, more intelligent data, and industry professionals who know smart media is audited media. It's all about publishers, advertisers and agencies coming together to bring accountability and confidence to the new world of media. Watch the video at
  Company News 
  • Google bucks trend, bags 22% ad-revenue bump
    Google's core online-advertising revenues increased 22% to $12.91 billion in the fourth quarter of 2012, bucking a trend toward slower growth that had worried some analysts. That might suggest the search giant is getting a better grip on mobile advertising, according to this article. The Wall Street Journal (1/22) LinkedInFacebookTwitterEmail this Story
  • Tide's Super Bowl ad tease introduces fake "Stain Savers" product
    Procter & Gamble's Tide detergent brand is building up to its Super Bowl ad with commercials promoting fictitious "Tide Stain Savers" that protect stains consumers want to keep. The Super Bowl ad, from Saatchi & Saatchi in New York and the first for the brand in five years, will feature the Ravens and 49ers as well as a stain considered worthy of saving. Adweek (1/22) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Brands differ on social component of Super Bowl ads
    Brands are pondering the value of social media outlets such as Twitter and Facebook as a supplement to their Super Bowl ads. Whereas automakers typically measure every step along the way to a sale, companies such as Century 21 are using the social chatter more for "lead-generation or long-tail than social," writes Christopher Heine. In contrast, consumer packaged goods advertisers Doritos, Wonderful Pistachios and Oreo will be gathering Big Data from the big game, and Pepsi will want brand equity metrics from the social media buzz. Adweek (1/22) LinkedInFacebookTwitterEmail this Story
  • SeaWorld Orlando sets itinerary for penguin roadshow
    SeaWorld Orlando is going on a tour of several cities to promote its soon-to-open "Antarctica: Empire of the Penguin" exhibit. The brand's roadshow will include trips to malls and travel shows featuring live penguins, virtual reality displays under an ice dome and street teams traveling in wrapped Hyundai vehicles. A mobile application allows those who miss the tour to access details and video, as well as enter a contest for a trip to Orlando, Fla. Cities such as New York, Boston, Jacksonville, Fla., Chicago, Philadelphia, Atlanta and Washington are on the itinerary. MediaPost Communications/Marketing Daily (1/21) LinkedInFacebookTwitterEmail this Story
  People & Personalities 
  • Mercedes-Benz teases Super Bowl spot with slow-mo Kate Upton
    A Mercedes-Benz teaser spot for its Super Bowl commercial for CLA-Class vehicles pokes fun at the cliche of a supermodel washing a car in slow-motion. The spot shows Kate Upton, who will appear in the Super Bowl commercial, dressed seductively and watching football players wash her car, telling them they "missed a spot" at the end. The minute-and-a-half teaser drives viewers to "see more" at the Mercedes-Benz site. Adweek (1/22) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • AdCamp 2013 | Advertising camp for high school students
    AdCamp is an education initiative to teach high school students about professional opportunities in the advertising industry. This year we will be hosting AdCamp in Chicago, Houston, New York and Washington, D.C. Go to our website and see what parents and students had to say about the AdCamp experience. It's a unique opportunity for young adults to get a true grasp of what advertising really is. Minority scholarships are also available. Get involved today! LinkedInFacebookTwitterEmail this Story
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  Government Update 
  • FTC to rethink rules for online alcohol marketers
    The Federal Trade Commission is reviewing data from 14 big booze brands and plans to issue new recommendations this summer to help alcohol companies advertise more effectively online. The yearlong study should help brands find ways to market their products while shielding underage Web users from inappropriate marketing content. "We're doing a deep dive on how they're using the Internet and social media. ... We're focusing on underage exposure," says FTC lawyer Janet Evans. Reuters (1/22) LinkedInFacebookTwitterEmail this Story
Luck is a dividend of sweat. The more you sweat, the luckier you get."
--Ray Kroc, member, Advertising Hall of Fame

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