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September 14, 2012
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
  • Word-of-mouth is key for SMB success, study finds
    Word-of-mouth marketing is the best way for small- and medium-sized business to win new customers, according to a survey of Canadian consumers, beating other factors such as store location, the company's online presence or the business's visibility in the community. A second survey found that Canada's SMBs ranked word-of-mouth as an easy-to-use and highly cost-effective strategy, even though they admitted they could be doing more to drum up buzz using social tools. eMarketer (9/13)
The Spredfast Social Engagement Index Report
Have you ever wondered how your corporate social programs stack up next to other companies? Spredfast has released a full view of the state of corporate social programs in the industry's first Social Engagement Index Report that defines the current state of engagement across social brands. Download the report and find out how you compare to your peers.
  WOMM at Work 
  • Friskies aims to win over Web users with cat videos
    Friskies is aiming to tap into the viral power of feline antics with "The Friskies," an awards ceremony that aims to become the Oscars of Internet cat videos. The campaign will try to win buzz with a video-sharing page and a "Kitty Photobooth" where fans can share and vote on cat-related images and video clips. "The cat video ... it needed to be legitimized, in our estimation, as an art form. It needs a major award -- like movies have the Oscars, like TV has the Emmys, Internet cat videos needed an award. Friskies can do that," say brand manager Shaun Belongie. FastCoCreate (9/12)
  • Word-of-mouth gives Starbucks a jolt
    Starbucks is proving itself a master at connecting with customers and managing word-of-mouth across a range of platforms, writes David Klein. That includes real-world tactics such as having baristas get on first-name terms with regular customers, but also a sophisticated and effective mobile and social strategy. "All these digital word-of-mouth marketing opportunities help Starbucks get found by a growing audience," Klein writes. Mashable (9/13)
Fighting Fraud with Ads.txt
Tuesday, December 5th at 10 am EST
Tune in to hear from Forbes, Google, The Economist, MediaMath and the IAB on why ads.txt will be one of the fastest initiatives ever adopted and how it will help combat fraud in the advertising industry. Sign up today
  Building Blocks of Buzz 
  • Planning to go viral? You're doing it wrong
    Brands that set out to create viral content are on the wrong track, says L'Oreal USA content-strategy chief Deborah Marquardt. The best bet is always to focus simply on creating interesting, arresting content that will catch people's attention and get them talking. "It's about an ongoing conversation. ... There's a dialogue, and consumers are going to let you know when something isn't working," Marquardt says. Advertising Age (tiered subscription model) (9/13)
  • How construction firms can use WOM to build buzz
    There are plenty of ways for construction companies to drum up buzz, writes Kimberly Hegeman. Giving clients before-and-after photos of their projects, offering free environmental audits or distributing branded magnets can all help get people talking about your brand. "At the end of the day, there is no more powerful marketing tool than word-of-mouth," Hegeman writes. (9/13)
  • What do the FTC's endorsement rules mean for WOM marketers?
    The Federal Trade Commission's revised rules for endorsement deals shouldn't cause word-of-mouth marketers any sleepless nights, writes Emily Jenkins. The rules spell trouble for anyone who accepts and fails to disclose payments to endorse brands, Jenkins writes, but shouldn't impact people who chatter about brands or products without receiving compensation, which is the true heart of word-of-mouth marketing. TechWench (9/13)
  Words from WOMMA 
  • WOMMY Awards final deadline -- today
    WOMMA recognizes and rewards the best and most talkable word of mouth marketing case studies every year as part of the WOMMY Award presentation. Did you far surpass your social media expectations, bring on a new program that made people share or grow your business to new heights? The WOMMY Awards are for you. We are looking for much more than impressive sales charts or complicated logic. The thinking and the ideas in the paper should humble us all and leave us envious and inspired. The final deadline is today.
Learn more about WOMMA ->About WOMMA | WOMMA Summit 2012 | WOMMY Awards | All Things WOMM Blog

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Many wealthy people are little more than janitors of their possessions."
--Frank Lloyd Wright,
American architect

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