Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/elziCfbwocfDdzuBNBMF

February 28, 2013
Sign upForwardArchiveAdvertise
News for mobile marketing professionals

  Top Story 
  • Gucci's mobile optimization pays off
    Gucci's mobile-optimized site was introduced in the U.S. in December and now accounts for 27% of all online traffic and 13% of revenue, almost four times as much revenue as a year earlier. The luxury brand is launching the site in Europe, with the Asia-Pacific region to follow. Mobile Marketing Magazine (2/27) LinkedInFacebookTwitterEmail this Story
FEATURED ARTICLE: Understanding the Power of the Pareto Principle
Here's how the Pareto Principle, also known as the 80-20 rule, can show you which customers you should spend the most time with. Read the article to learn more.

  Consumer Engagement 
  • Taco Bell/ESPN college bowl QR campaign drew 225,000 scans
    The college-football-themed QR code campaign from Taco Bell and ESPN attracted more than 225,000 scans, according to Snipp Interactive, which worked on the campaign. The QR codes on Taco Bell packaging allowed fans to scan to for ESPN previews of upcoming games in the series. "This campaign should serve as a testament to the value and staying power of QR codes and should serve as a case study for marketers looking to effectively leverage mobile marketing," said Snipp CEO Atul Sabharwal. Mobile Marketing Magazine (2/27) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Why mobile will be key to retailers capitalizing on flash sales
    Some flash sales sites realized as much as 50% growth in sales during the holiday season, compared with a 14% for overall online shopping. Now more retailers are looking into the strategy and as they do so, mobile will be "a really critical part" of the effort, said Bob Egner, vice president of product management and global marketing at EPiServer US. "People who are in their normal life are getting interrupted by some message that is coming to them on a mobile device, usually a smartphone, and they are making a quick evaluation and purchasing based on impulse," he added. MobileCommerceDaily.com (2/27) LinkedInFacebookTwitterEmail this Story
  • Sole Society focuses on mobile access for its Facebook ads
    Sole Society is focusing its Facebook advertising on in-feed content, because of the way the network displays on mobile devices, an executive said at a recent event. "On mobile, you don't see those ads that run down the right-hand rail that you do while you are on the desktop version. So the type of advertising that we are engaging with, buying on Facebook and producing is different –- it is the kind that goes in your feed versus the kind that will show up on the right-hand side," said Nina Tooley, vice president of marketing at Sole Society. Mobile Marketer (2/28) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Consumers are warming up to mobile ads, study finds
    More than half of mobile users surveyed said they had noticed ads while using a mobile application, and two-thirds said they were persuaded by an ad in a mobile app to visit a brand's website, according to a study in InMobi. These findings show "there are great opportunities with mobile" as consumers grow "more receptive to mobile advertising than ever," said Shrikant Latkar, vice president of marketing at InMobi. Mobile Marketer (2/28) LinkedInFacebookTwitterEmail this Story
  • The life cycle of a mobile ad in 3 steps
    Mobile marketers can best appeal to potential customers by taking into account three steps that take place between when a consumer notices an ad to the time he or she makes a purchase, writes PushPoint CEO Greg McAllister. In distributing the message, special offers work best with location targeting. Then it's a matter of tweaking the campaign to increase customer engagement and push the consumer nearer to purchase while tracking how well the marketing strategy worked. Mobile Marketer (2/28) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Responsive design is a good answer to device proliferation
    Responsive design can be the answer to many of the challenges faced by marketers looking to reach consumers across the many devices they use during the day, writes Hernán Gonzalez, creative director for Dutch Monaco. "It's a low-maintenance solution that eliminates the need for building and updating a separate mobile website. This means that you can make updates through a single CMS. With only one website to maintain, your mobile and desktop content is always consistent and current." ClickZ (2/27) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: Introducing the MMA Mobile Coupon Ad Unit Standard Initiative
    The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials. Register now to attend. LinkedInFacebookTwitterEmail this Story
  • Urban Airship hosting Mobile Saturday at SxSW, MMA as official association partner
    Mobile Saturday at SXSW brings together the world's top brands innovating on mobile with many of the industry's key enablers to explore mobile's hottest topics and winning strategies. Urban Airship programmed the topics and assembled an all-star line-up of customers and experts to speak at Mobile Saturday including: ABC News, Atimi, BET, Beyond the Rack, Bottle Rocket, Branding Brand, ExactTarget, Hotels.com, Redbox, Starbucks, Walgreens, Wal-Mart, World Wrestling Entertainment, Xomo and Xtreme Labs. "The caliber of brands and mobile innovators that Urban Airship has assembled for Mobile Saturday is truly impressive and will offer everyone -- from those living mobile, to those considering the channel -- a wealth of insight and proven strategies to guide their efforts," said Michael Becker, managing director, North America, Mobile Marketing Association. "We're thrilled to be joining the event as its official association partner." Mobile Saturday will take place on March 9 at Wanderlust in Austin, Texas, delivering SXSW Interactive's only all-mobile programming. For more information on Mobile Saturday and Urban Airship, visit their website and follow them on Twitter @urbanairship. LinkedInFacebookTwitterEmail this Story
Learn more about MMA ->Contact the MMA | About the MMA | Join the MMA | Events
Mobile Marketing Resources | Industry Directory

 
Position TitleCompany NameLocation
Director of Market IntelligencexAd, Inc.Greater New York City Area, NY
VP, Brand Marketing The Neat CompanyGreater Philadelphia Area, PA
Senior Manager, Mobile Product MarketingBCD TravelGreater Atlanta Area, GA
Mobile Product Manager Capital OneVienna, VA
Sr. Product Manager-Mobile Job ADPGreater Seattle Area, WA
Audience Development ManagerSmartBriefWashington, DC
Click here to view more job listings.

  SmartQuote  
He that will not apply new remedies must expect new evils; for time is the greatest innovator."
--Francis Bacon,
British author and statesman


LinkedInFacebookTwitterEmail this Story

 
 
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise
Account Director:  Jamie Drucker (202) 618-5670
Publisher:  Dena Malouf (202) 407-7837
Job Board:  Jackie Basso (202) 407-7871
 
Read more at SmartBrief.com
A powerful website for SmartBrief readers including:
 
 
 Recent MMA SmartBrief North America Issues:   Lead Editor:  Jesse Stanchak
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2013 SmartBrief, Inc.® Legal Information