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March 6, 2013News for travel agents

  Business and Industry Watch 
  • ASTA: International travel sales are up, domestic sales declining
    ASTA reports that international travel accounts for 60% of its members' sales, which is a 49% increase compared with figures in 2004. "As travel distribution has changed, many travel agencies have found that consumers and business clients tend to use online resources for simpler domestic travel," ASTA CEO Zane Kerby said. TravelPulse (3/5) LinkedInFacebookTwitterEmail this Story
  • Delta Air Lines adds 17 daily flights from L.A.
    Delta Air Lines says it will expand its service from Los Angeles by 17 flights a day as it seeks to capture demand away from airlines that use the city's international airport as a hub. Delta is looking to boost its L.A. departures to 118 flights a day by July. Bloomberg (3/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends and Technology 
  • Carnival fire affected consumer confidence in cruise lines, poll finds
    Cruise lines' approval from U.S. consumers took a significant hit after the fire aboard the Carnival Triumph last month, a new survey by Harris Interactive has found. Carnival Cruise Lines experienced a 17% drop in trust ratings in a survey conducted Feb. 19 to 21, while Norwegian Cruise Line, Holland America Line and Royal Caribbean International experienced smaller drops. The poll also found that 58% of noncruisers feel less inclined to take a cruise than they were a year ago. USA Today/Cruise Log blog (3/5) LinkedInFacebookTwitterEmail this Story
  • Ancillary-service growth dims luster of elite-status perks
    Priority boarding lines and complimentary upgrades are becoming less the exclusive province of frequent fliers and more often services available to travelers willing to pay extra, this feature says. The increase in passengers buying access to perks has meant elite-program members frequently find themselves competing for upgrades and facing flights for which as many as half of travelers have priority boarding. The New York Times (tiered subscription model) (3/4) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Consumer Travel News 
  • Tasmania offers a unique slice of Australia
    Tasmania is not a common stop for visitors to Australia, but those who drop by this island state will find quirky attractions and a lush wildlife with a tinge of mystery, this feature says. The Museum of Old and New Art in Hobart, Tasmania, serves up an eclectic collection of art pieces that range from the dazzling to the disturbing. Out in the wilds, a camping trip offers a close encounter with the island's diverse wildlife as well as the hope of sighting a long-extinct native animal, if local tales are to be believed. The Telegraph (London) (tiered subscription model) (3/5) LinkedInFacebookTwitterEmail this Story
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  Regulatory and Legislative 
  • Airport security lines grow as sequester takes effect
    Security lines at major U.S. airports are already "150 to 200% as long as we would normally expect" due to spending cuts enacted Friday under sequestration, said Homeland Security Secretary Janet Napolitano. She warned travelers to leave extra time for clearing security and said the agency has begun sending out furlough notices to agents. The Hill/Transportation blog (3/4), CNN (3/4) LinkedInFacebookTwitterEmail this Story
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  Best Practices 
  • Column: Marketing should show consistency, coordination
    Marketing efforts are more effective when planned as a sustained campaign that offers a consistent message and is composed of coordinated efforts on multiple channels, Richard Earls writes. "When each effort is part of a campaign, you can more easily measure the results. You can determine what works and repeat your efforts, and ascertain what is not working to avoid wasting time and money," Earls writes. Travel Research Online (3/4) LinkedInFacebookTwitterEmail this Story
A Buyer's Guide to Web CMS
A Web CMS (Content Management System) makes it easier for you to create, manage and maintain your website content, and choosing a Web CMS is a big decision for your company. It's critical to look for and understand the essential features that will address your business needs now and in the future. This guide will help you make a more informed Web CMS selection.

  Small-Business Strategies 
  • Harness your advocates to market your business
    To magnify your word-of-mouth marketing, find your strongest advocates and encourage them to rate and review your business online, writes Rob Fuggetta, founder and CEO of Zuberance. Give advocates special deals to share with their networks of acquaintances, and offer social sharing widgets that allow advocates to talk up your company on social media. (3/1) LinkedInFacebookTwitterEmail this Story
  • Creating an eye-catching, effective business card
    Sort through the business cards you've collected and pick out the elements you like, but be sure to design your business card based on the nature of your business. For example, a financial services company might want to keep its cards simple, but a company that sells children's toys could get a bit more creative by using bright colors to attract attention. Choosing special shapes or paper for your cards can make them stand out. Entrepreneur online (3/4) LinkedInFacebookTwitterEmail this Story
  ASTA Spotlight 
  • Take advantage of savings with ASTA's AMSI e-Mart
    ASTA's AMSI e-Mart provides additional value for our members on products and services they use in their day-to-day operations. Our vendor partnerships generate discounts and special services designed specifically for you in mind. Visit our AMSI e-Mart to enroll in the programs and start saving today. If you are not an ASTA member -- contact Courtney Beddia, Manager, Sales & Marketing Programs, for additional information or join online. LinkedInFacebookTwitterEmail this Story
  • Receive discounts from ASTA's Tour Operators
    ASTA offers our travel agent members specials available directly from the members of ASTA's Tour Operator Program (TOP). ASTA's TOP program is designed to highlight tour operator members who are eager to work with travel agents and offer reliable services. TOP members pledge to conduct their business with integrity and strive to perform to the travel agent's expectations. Take advantage of these exciting offers by checking out the TOP Member Specials! LinkedInFacebookTwitterEmail this Story
Learn more about ASTA ->Resources  |  Conferences  |  Consumer Travel Information  |  Join ASTA

Every time you spend money, you're casting a vote for the kind of world you want."
--Anna Lappé,
American writer, speaker and activist

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