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October 23, 2012
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Stories from the Street 
  • Panel of small-business owners: Obama won the final debate
    President Barack Obama won Monday night's debate, according to a panel of small-business owners assembled by The Washington Post. "The president showed leadership and clarity about what he has done and what he will do," said Ron Nelson, owner of Pioneer Overhead Door in Nevada. However, one member of the panel considered Romney to be the narrow victor. Romney "demonstrated the principles and convictions necessary for a good and strong foreign policy," said Randall Bradley, owner of Kadina Corp. in Iowa. The Washington Post (10/23) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • What it takes to succeed with online marketing
    Online marketing is an essential but potentially time-consuming part of running your business, which is why you should focus on initiatives that can have the biggest effect, John Jantsch writes. Among other things, you should concentrate on creating valuable content, using social networks and testing your approach. "Businesses that get in the habit of testing everything, right from the beginning, have such a competitive advantage over those that leave everything to chance," he writes. Duct Tape Marketing (10/22) LinkedInFacebookTwitterGoogle+Email this Story
  • Pesky problems with do-it-yourself marketing
    Handling your own marketing initiatives can be problematic because you likely won't be able to make an honest assessment of your company, John Follis writes. "To be successful at marketing, business blemishes must be seen clearly," he writes. "As a business owner you just don't have that objectivity." Additionally, it's important to remember great marketing campaigns require strong creative talent. Small Business Trends (10/21) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
Managing the Money 
  • Avoid these common small-business tax trip-ups
    Business owners should strive to separate their personal and business spending, and to keep track of the receipts they gather in the course of running their companies, Angie Mohr writes. "[Y]ou can't deduct what you don't document, and you could end up paying more taxes on your business income than you need to." Company owners should also understand that barter transactions count may count as taxable income, she notes. Intuit Small Business Blog (10/22) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Is Windows 8 right for you and your business?
    The release date for Windows 8 is almost here, and the software has some attractive features that might interest you, writes Dave Johnson. For example, it makes it easier to recover previous versions of your files, and it can allow you to synchronize your personal settings among multiple computers. CBS MoneyWatch (10/22) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
  • Sole-proprietor taxes set to jump when payroll tax holiday expires
    Neither presidential candidate seems set to extend the temporary payroll tax cut that expires at the end of the year, writes Bloomberg columnist Scott Shane, a move that means many sole proprietors will see their payroll taxes go from 10.4% back up to 12.4%. "Reversing the two-percentage-point reduction in the employee's share of Social Security taxes that has been in place over the past two years would impose a 19.2 percent tax increase on the 22.3 million nonfarm sole proprietors who pay both the employer and employee share of Social Security taxes," he notes. Bloomberg Businessweek (10/22) LinkedInFacebookTwitterGoogle+Email this Story
Great marketing will get you back more, and sometimes significantly more, than what you spend."
--John Follis, host of "The Marketing Show," writing at Small Business Trends
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