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March 7, 2013
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News about digital retail commerce

  Top Story 
  • Amazon launches first monobrand fashion site
    Amazon has introduced its first single-brand fashion website, selling Derek Lam's 10 Crosby line. "It's so ripe for innovation, and if we can give customers a beautiful, branded 10 Crosby experience -- and couple it with the ease of shopping on Amazon and all the service that our customer relies on -- it's a genius combination," Amazon Fashion President Cathy Beaudoin said. Women's Wear Daily (subscription required) (3/7) LinkedInFacebookTwitterEmail this Story
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  Online Retail Trends 
  New Media & Technology 
  • Hyatt tries social listening to improve its appeal to women
    Hyatt is talking, listening and responding to women about the hotel chain through a new campaign involving Branch, Facebook and Twitter. Through Hyatt's "Listening Loop," the hotel received an earful of complaints and suggestions from female guests, who account for 37% of Hyatt's customer base and make 82% of all travel decisions. "We've devised our whole social strategy around the idea that rather than just push out [messages], we're opening the lines of communication," said Dan Moriarty, director of digital strategy for Hyatt. Adweek (3/6) LinkedInFacebookTwitterEmail this Story
  • Topshop takes digital path to global expansion
    Digital is key to Topshop's global expansion plans, as evidenced by the recent "The Future of the Fashion Show," in which the U.K.-based fashion retailer partnered with Google to offer fans around the world a virtual front-row seat at London Fashion Week. "People already have an affection for Topshop, celebrities wear it, and in the U.K. they're making really good money. All we need to do is scale that behavior, because it's not a global brand by proxy of the fact that we don't have the stores," Topshop Marketing Chief Justin Cooke said. Advertising Age (tiered subscription model) (3/6) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • Peapod ramps up NYC rivalry with FreshDirect
    Online grocer Peapod aims to make inroads in Manhattan, a market it only entered in 2011 and where rival FreshDirect claims it owns about 80% of the market. Peapod aims to grab a bigger market share in the area with lower prices and free delivery offers. The moves are part of parent Royal Ahold's goal of tripling online sales to $2 billion by 2016. Bloomberg (3/7) LinkedInFacebookTwitterEmail this Story
  • Jumia obtains $26M to expand online retail in Africa
    African online retailer Jumia, which launched a year ago to sell in Nigeria, Egypt and Morocco, has secured $26 million to expand into more African markets. The website lets customers pay on delivery, rather than online. While much of Africa is behind when it comes to Internet technology and mobile gadgets, a growing middle class brings the prospect of rising e-commerce. VentureBeat (3/6) LinkedInFacebookTwitterEmail this Story
  Interactive Advertising 
  • Exec: IHOP mobile push for Griddle Melts is "mouth-watering"
    IHOP is using "expandable and interstitial" mobile ads within the Pandora application to publicize its Griddle Melts, writes Rimma Kats. The ad redirects clicks to a Facebook page for followup "likes." "The IHOP campaign is a very attractive, mouth-watering and colorful campaign that is extremely well designed and executed," says Simon Buckingham, chief executive of Appitalism. Mobile Marketer (3/6) LinkedInFacebookTwitterEmail this Story Spotlight 
  • REI, Belk, Charming Shoppes execs discuss influence of digital retail
    Breaking down silos is a challenge for any industry, and in retail, e-commerce has served as a catalyst to change the ways physical and online executives think about how both sides can work collaboratively. During a panel discussion at Retail's BIG Show, C-level executives from REI, Belk and Charming Shoppes shared how their brands have started on this evolutionary track. Executives discussed a transformation in incentive and reporting structures that helps ensure that an organization is moving as fast as its customers and that there's a digital point of view at the table. Read more. Blog (3/6) LinkedInFacebookTwitterEmail this Story
  • How Amazon, Nordstrom and Wal-Mart lead the pack in digital retail
    ShopRunner Chief Strategy Officer Fiona Dias has been involved in and observing retail's evolution from senior leadership vantage points ranging from GSI Commerce to Circuit City. At's First Look during Retail's BIG Show this year, Dias boiled down how these companies are innovating in four key areas: leadership, perseverance, product and customer experience. Read more. LinkedInFacebookTwitterEmail this Story
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