| News for the advertising, media, and marcom industries |  |
 | Undertone Video - Play at a Higher Level
When it comes to video advertising, all views are not created equal. That's why at Undertone we've developed three effective and fully transparent ways to buy digital video, each designed to meet specific advertiser objectives. Undertone Video: it's time to Play at a Higher Level. |
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- Media General sells Tampa Tribune, its last paper
Media General is now a fully broadcast and digital company with the sale of its last newspaper, the Tampa Tribune, to private-equity firm Revolution Capital Group for $9.5 million. The sale completes a transition that was largely fulfilled with the June sale of nearly all of Media General's newspapers to World Media Enterprises, part of Berkshire Hathaway. Reuters
(10/8), The Wall Street Journal
(10/8)      
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- Study: Marketers have concerns over real-time bidding
Publishers, agencies and brands say they're eager to exploit real-time bidding and programmatic ad buying, but also say they've got serious concerns about the technology's implications, according to a Casale Media survey. More than 4 out of 5 publishers fret that RTB will devalue their inventory, while a similar proportion of marketers worry about brand safety, transparency and ad quality. MediaPost Communications/Online Media Daily
(10/8)
- Cable and satellite channel surfers are mostly skipping VOD
Nearly 7 in 10 subscribers to cable and satellite say they are "always" or "sometimes" frustrated by their viewing choices, according to a Digitalsmiths study. More than 1 in 4 subscribers say they might change cable or satellite providers in the next year, with rising costs the overwhelming reason for dissatisfaction. Video on demand shows room for improvement, with 78% of customers saying they've made no purchases at all, and half paying for an alternative delivery via Hulu, Redbox, Netflix and other services. MediaPost Communications/MediaDailyNews
(10/8)
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- McDonald's goes mobile for return of Monopoly game
For its 20th offering of the Monopoly game, a McDonald's mobile ad on TV.com's iPhone application includes a 30-second video and a chance to enter the game immediately. "The campaign visuals are very strong and simple with the golden arches and the Monopoly logo, and '1 in 4 wins' is a clear message, too. I like the ability to enter a code and see if you've won a prize right from the expanded page; overall, this campaign is a winner," said Appitalism CEO Simon Buckingham. Mobile Marketer
(10/9)
| Association News | | |
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4A's Strategy Festival: Oct. 24 to 26, New York
Strategists need to have expertise in many different areas, the ability to spark breakthrough
thinking that doesn't get bogged down by complexity, and the agility to do it in almost real-time.
At the 2012 4A's Strategy Festival, you'll find both inspiration and practical application to help you
hone the skills you will need to deliver the ground-breaking work your clients expect. Find out what former planners turned client-side marketers Ivan Wicksteed, Eliza Esquivel, and Abigail Posner are REALLY thinking, as they share their perspectives on "switching sides." Hear from Equinox President Sarah Robb O'Hagan on why what a brand says isn't always as important as what a brand does.
Visit the Strategy Festival site to learn more about the event and to make your plans to join us in New York!
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Strategy for Account Managers: Develop and Hone Your Strategic Skills
To optimize the effectiveness of an advertising campaign, recognizing the importance of strategy is vital. This workshop, held in Chicago on Oct. 23, puts strategy into focus by allowing participants to expand their knowledge base in order to approach strategic development as a leader, manager or practitioner.
Registration is open to 4A's members and nonmembers. Visit our website to learn more about this workshop and register.
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