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December 3, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • Be smart about whom you trust
    Trust is important in the business world, but you have to be careful about whom you rely on, writes Joel Peterson, chairman of JetBlue Airways. Verify what other people tell you, and dig deep to make sure you understand the whole picture, he recommends. "Sniff out and eliminate any information that may be misleading, even if it's 'technically' correct," he recommends. Forbes (11/27) LinkedInFacebookTwitterEmail this Story
  • Holiday party isn't high on employees' wish lists, survey finds
    If you want to give employees what they really want this holiday season, a survey reports 73% want a cash bonus, 60% want a raise, 36% want time off and 13% want to work from home next year. The Glassdoor survey also reports that most employees don't want the annual office holiday party. CBS MoneyWatch (11/30) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • Creating an effective brand sensory package
    Your brand's sensory package -- which may be defined by the look, feel, sound, smell and taste of your company's products -- creates an emotional response in your customers, writes DJ Heckes. "If an overall brand sensory package is created that communicates the wrong signal, then great products and services, great location, and the impeccable customer service your company delivers will be undermined," Heckes warns. SCORE Small Business Success Blog (11/30) LinkedInFacebookTwitterEmail this Story
  • Why Instagram could be a boon for business
    Instagram has quickly amassed millions of users, making it an attractive platform for brands to reach out to consumers, Mia Pearson of North Strategic writes. "The app offers companies the ability to engage with consumers online by developing a social presence in innovative and engaging ways," Pearson writes. The Globe and Mail (Toronto) (tiered subscription model) (11/30) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • 13 ways to sharpen your focus
    Keeping your focus trained on the task at hand can be difficult, but you might be able to get better at it by breaking your lofty goals into achievable steps, avoiding procrastination and spending time outside every once in a while, Hoi Wan writes. It's also a good idea to do some crossword puzzles or other activities to keep your mind sharp. (11/29) LinkedInFacebookTwitterEmail this Story
  • Slow down and start learning from your failures
    Failures should be part of a learning process, writes Henna Inam, CEO of Transformational Leadership. Rushing to avoid or cover up failures means missing an opportunity to grow wiser and stronger, Inam argues. "[W]e need to think about failure as a process we go through rather than an event to avoid at all costs," she writes. SmartBrief/SmartBlog on Leadership (11/28) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • How to reduce your expenses and free up more cash
    If your business is experiencing a cash-flow crunch, it's a good idea to evaluate the amount you are spending on marketing, equipment and insurance, Rachel Hartman writes. "Although reducing the amount of [insurance] coverage you carry may not be an option, you may be able to save money on the overall price of your policies by shopping around," she writes. Intuit Small Business Blog (11/29) LinkedInFacebookTwitterEmail this Story
  • Legal advice on selling office space
    If it's time to sell your business' office space, you should determine the tax implications of your decision and find a fair way to value the property, Deanne Katz writes. "Unfair pricing won't help a sale, so make sure you really know what the listing price should be," Katz writes. You should also inspect the property to identify any defects that it has. FindLaw/Free Enterprise blog (11/30) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  BBB in the News 
  • BBB: Beware of untruthful infomercials
    If you're thinking of buying a product advertised in an infomercial, watch out for unscrupulous sellers who may use exaggerated claims or create a sense of false urgency to close the deal, cautions BBB. It's a good idea to research companies on BBB's website, compare prices online and use a credit card to make purchases., S.C. (12/2) LinkedInFacebookTwitterEmail this Story
Silent gratitude isn't much use to anyone."
--Gladys Bronwyn Stern,
British writer

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For 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2011, consumers turned to BBB more than 100 million times for Business Reviews on more than 4 million companies and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for 115 local, independent BBBs across the United States and Canada, as well as home to its national programs on dispute resolution and industry self-regulation.
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