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January 9, 2013 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Setting the Example  Say goodbye to Oreos, says Whole Foods CEO Businesses have an obligation to make society better, says Whole Foods co-CEO John Mackey, and for the grocery business, that means selling fewer Oreos and instead getting consumers hooked on healthier, more sustainable foods. "I really believe that 100 years from now, people will look back at what we eat now in utter horror," Mackey says. Texas Monthly (1/2013)       Sponsored Report: The Paper Chase    Pixels May Get the Headlines, But Paper Remains the Way To Communicate Despite the dramatic growth of digital, the paper industry is thriving. By taking an organic, holistic approach to all aspects of the paper-making process, the producers are streamlining their forestry and harvesting practices, recycling the bulk of their output, and greatly reducing their carbon footprint. Time Inc. Custom Content       Creating Accountability  Survey: Global warming is among top global risks Experts polled by the World Economic Forum ranked climate change as one of the top global risks. Inaction on environmental concerns combined with strains on the global economy could restrict policymakers on the issue, the group said. "A sudden and massive collapse on one front is certain to doom the other’s chance of developing an effective, long-term solution," the report said. The Hill/E2 Wire blog (1/8)       In search of sustainable standards: The Green Globes option The Green Globes rating system can offer certification to buildings that score 350 points or higher on the system's 1,000-point scale. "While LEED has been the standard certification for green construction, Green Globes presents an interesting alternative," writes Constructech magazine. Constructech (free registration) (1/7)       Green Marketing  Mobile app puts green data at shoppers' fingertips A mobile application called Oroeco aims to help shoppers weigh the environmental impact of their purchasing decisions by providing in-depth information on a product-by-product basis. "If we're all informed and incentivized to make these little lifestyle tweaks they'll scale up to quite massive change, and we hope Oroeco provides a tool that helps make this happen," CEO Ian Monroe says. FastCoExist (1/8)       The Responsible Leader  4 ways to find a CSR initiative that's right for your company It's easier than you'd think for small businesses to get involved in sustainability initiatives, Kelly Spors writes. But be warned: CSR can be addictive. "Once you start realizing how these initiatives lower your footprint, you'll likely want to keep doing more," Spors writes. Small Business Trends (1/7)       Powering Tomorrow  BP switches on Pa.'s biggest wind farm BP Wind Energy's Mehoopany wind farm in Pennsylvania's Wyoming County has achieved operational status. The $250 million, 88-turbine wind farm is the biggest in the state, capable of generating enough power for 40,000 households. The wind farm delivers power to Old Dominion Electric Cooperative in Virginia and Southern Maryland Electric Cooperative under long-term deals. The Citizens' Voice (Wilkes-Barre, Pa.) (1/9)       Engage. Innovate. Discuss.  Why smart bosses start book clubs One way to foster engagement is to ask your entire team to read a particular business or management tome, writes Baron Christopher Hanson. Turning your company into a reading group gives you a chance to understand employees better and allows them to share their passions and ideas more freely. "Everyone in the company is guaranteed to have something in common to talk about going forward," Hanson writes. SmartBrief/SmartBlog on Leadership (1/8)       SmartQuote  Business cannot exist without making money, but that's not its purpose. Its purpose should refer back to the contribution it's making to the good of society." --John Mackey, Whole Foods Market co-founder and co-CEO, as quoted in Texas Monthly       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! 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