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| Top Story |  |  |
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| Industry Buzz |  |  |
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- Pair of towers covered in trees, plants rising in Milan
Bosco Verticale, a pair of towers in Milan, Italy, is being covered with trees, groundcover plants and shrubs in an attempt to absorb dust and create a microclimate that "filters sunlight out." The structures are "a kind of biological architecture, which refuses to adopt a strictly technological and mechanical approach to environmental sustainability," says Stefano Boeri, one of the principal designers. The Guardian (London)/Gardening blog
(2/27)
| Economic Indicators |  |  |
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- Revision shows U.S. GDP expanded 0.1% in Q4
The Commerce Department has revised the gross domestic product for the fourth quarter from 0.1% contraction to 0.1% expansion. Government spending declined 15% during the quarter, and investment in inventory was lower than forecast. Despite uncertainty about the "fiscal cliff," consumer spending held up better than expected. Forbes
(2/28), MarketWatch/The Tell blog
(2/28)
| Inside & Out |  |  |
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- 10 steps that CEOs can take to create leaders
Top leaders should constantly try to improve themselves and should set similar standards for their organization's other senior managers, Dan McCarthy writes. "A CEO's behaviors are powerful -- they set the expectations for the rest of the management team, creating a trickle-down effect of leadership development," McCarthy writes. SmartBrief/SmartBlog on Leadership
(2/28)
- How customer service defines your brand
Your brand is defined by how you treat your customers, writes Monika Jansen. She gives the example of a hotel company that picked up positive publicity for its response when a child left his stuffed animal behind on a vacation. The hotel photographed the stuffed animal enjoying his extended stay and mailed the photos to the owner along with the stuffed animal. "As you can imagine, this story went viral," she writes. NetworkSolutions.com
(2/26)
| Policy Update |  |  |
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| Diversion |  |  |
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- Man invents Oreo-scraping robot
Inventor David Neevel loves Oreo cookies, but not the creme, so he built a Rube Goldberg machine capable of splitting the cookies in two and carefully scraping away the offensive filling. MAKE Magazine blog
(2/27)
| OPEI News |  |  |
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| SmartQuote |  |  |
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 | Mediocrity knows nothing higher than itself, but talent instantly recognizes genius."
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