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December 18, 2012News for marketing professionals

  Breaking News 
  • Diet Pepsi wants customers to "Love Every Sip" in 2013
    The Diet Pepsi brand will be refreshed next year, with a campaign featuring the tagline "Love Every Sip," commercials starring Sofia Vergara and a new sweetener that's intended to give the flavor -- which will be unchanged -- more consistency. TBWA\Chiat\Day will create the campaign, which aims at winning back lost market share and volume. "We need to start talking to ... loyal consumers again, reminding other consumers about the category and getting them to give it a try," says PepsiCo rep Andrea Foote. Advertising Age (tiered subscription model) (12/17) LinkedInFacebookTwitterEmail this Story
  Company News 
 
  • Nielsen: P&G, AT&T, GM lead ad spending up 2.5% this year
    U.S. ad spending rose an average of 2.5% over the first three quarters of 2012, according to Nielsen. The usual big-spending categories led the uptick, with Procter & Gamble, AT&T, GM, Toyota, Ford and Comcast spending the most among brands. Nielsen says the best-liked ads during the period (excluding the Super Bowl) include spots for Ancestry.com, Subway and J.C. Penney, with the top brand-TV integrations credited to Subway, Porsche and Chevrolet, among others. MediaPost Communications/Marketing Daily (12/17) LinkedInFacebookTwitterEmail this Story
  • Amazon is on track to become ad-industry giant, experts say
    Amazon is quietly crafting a self-serve real-time-bidding ad platform that taps into exchanges and third-party platforms such as Google's AdX and PubMatic. Given Amazon's ability to track and target its users according to their purchase histories and broader interests, that could turn the e-tailer into an advertising behemoth, experts say. "I think they could become one of the bigger media companies in the next five years or so," says Darren Herman of The Media Kitchen. Adweek (12/17) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Market Trends 
  • Video ads are more effective in shorter clips, study shows
    Ads placed in short video clips, such as the Web's ubiquitous cat videos, are more effective than when paired with long-form content, according to an AOL study. Viewers see conventional ad spots in longer videos as an interruption, the study found, while "short-form video produced a 25 percent higher brand recall and a 42 percent higher purchase intent for the featured product or service," writes Tom Cheredar. VentureBeat (12/17) LinkedInFacebookTwitterEmail this Story
  • Other News
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Interactive 
 
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Featured Content 
 

  People & Personalities 
 
  • Knicks overcome the loss of Lin the old-fashioned way: Winning
    The New York Knicks brand has withstood the loss of Jeremy Lin to the Houston Rockets by getting off to a hot start and taking an early lead in the Eastern Conference standings. Madison Square Garden has added Lexus as a signature partner and Kia to its sponsorship portfolio, compensating for the loss of two Taiwanese companies that exploited Lin's sensational run last year. "When you start winning, the sponsorships obviously come back," says NBA TV analyst Steve Smith. Bloomberg Businessweek (12/17) LinkedInFacebookTwitterEmail this Story
Use your data. Reach your customers. Meet your digital marketing objectives.
Ready to seek true digital intelligence about your customers? Like why they interact with your brand? And what type of content they spend the most time with? Finding the answers to these questions, and others, can be difficult. This paper explains how you can become more predictive and prescriptive in your digital and integrated marketing efforts.

  AAF Spotlight 
  • Mosaic Career Fairs 2013
    The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate, however this career fair is open to all that would like to attend.

    Mosaic Career Fairs are free for AAF College Chapter members. Information for the 2013 Mosaic Career Fairs is available now.

    Draftfcb
    Wednesday, Feb. 6, 2013
    The Roosevelt Hotel
    New York
    Schedule

    Leo Burnett
    Thursday, Feb. 21, 2013
    DePaul University at Lincoln Park -- Student Center
    Chicago
    LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  SmartQuote 
It takes a real storm in the average person's life to make him realize how much worrying he has done over the squalls."
--Bruce Barton, member, Advertising Hall of Fame

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