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February 4, 2013
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News for mobile marketing professionals

  Top Story 
  • "Mobile first" marketing strategies take center stage at MMA Forum
    Businesses of many types are focusing their marketing strategies on mobile first, citing enhanced functionality and the ability to reach consumers wherever they may be, said attendees at this year's MMA Forum. More than 85% of marketers responding to a recent survey said they planned to increase their mobile spending. "Mobile has the potential to touch a user at every aspect of life. Mobile is everywhere; we use it in bed," said Crid Yu, vice president and managing director at ad network InMobi. ClickZ (2/1) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Consumer Engagement 
 
  • Krispy Kreme taps QR codes, Facebook for Valentine's campaign
    Krispy Kreme customers can send Valentine e-cards by scanning a QR code on boxes of the brand's special heart-shaped doughnuts. The holiday is also the occasion for Krispy Kreme to leverage Facebook, where users are invited to customize a Share Your Heart Facebook cover photo. "If the QR codes are incorporated into a campaign over at least two weeks, you will have measurable results. ... You receive more scans when the QR codes are integrated into multiple printed pieces and placed where consumers can see them in your shop and at their eye-level," said Kelley O'Brien, a spokeswoman for Krispy Kreme. MobileCommerceDaily.com (2/1) LinkedInFacebookTwitterEmail this Story
  • Toronto Star adds mobile website
    The Toronto Star has added a mobile-optimized site to extend its mobile presence, using the MediaEverywhere technology from Polar Mobile. The site also caters to advertisers by tying in with the Star's analytics and content infrastructure. Mobile Marketer (2/4) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Marketing & Sector Solutions 
  • St. Regis taps Instagram for mobile campaign tied to fashion
    The St. Regis from Starwood Hotels & Resorts is asking mobile users to use Instragram to share what they would put in a Grand Tourista Bag designed by Jason Wu. A winner will be selected, and the prize will be a vacation package and the bag. "This contest proved the perfect way to debut our Instagram channel and engage with travelers who were already posting stunning photography from our hotels and resorts," said Daphne Selzer, global brand director at St. Regis Hotels & Resorts. Luxury Daily (2/1) LinkedInFacebookTwitterEmail this Story
  • Marketers squeeze more value from Super Bowl via mobile, social
    Oreo capitalized on a power outage during the Super Bowl by posting an amusing image to Twitter. Other brands leveraged their ads for the game on mobile and social networks Sunday, trying to squeeze as much value as possible from their record ad time outlays for the game. "In the last three to four years, brands have been gearing up on the social media front ahead of the game. But now more so than ever, we're seeing them take advantage of it during the game," said Derek Rucker, marketing professor at the Kellogg School of Management at Northwestern University. Bloomberg (2/4) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Arcade gaming on Android platform leads ad impressions
    Android devices accounted for 64% of all gaming ad impressions counted in Millennial Media's Mobile Mix report. Gaming topped all other categories in the report, with arcade-style games proving to be the most popular format, totaling 30% of ad impressions. Despite the rise of table computers, the report says almost 3 in 4 ad impressions were generated by smartphones. VentureBeat (2/1) LinkedInFacebookTwitterEmail this Story
  • Tablets are seen as a major TV viewing option by 2017
    Tablets will be in almost two-thirds of U.S. households by the end of 2017, the devices are expected to account for 10% of all current TV, video and OTT consumption, or 58 billion hours, according to a report by The Diffusion Group. "This will create major new opportunities and challenges for content providers, TV networks, multichannel operators and advertisers. These companies need to be actively exercising their tablet strategies now, not later," said TDG senior analyst and report author Bill Niemeyer. Telecompetitor.com (2/1) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • FTC offers new privacy guidelines for mobile industry
    The mobile industry should improve privacy protection and allow device users to opt out of ad-network tracking, the Federal Trade Commission argues in a new set of nonbinding recommendations. Outgoing FTC chief Jon Leibowitz called the mobile sector "a sort of Wild West" and called for industry players to act to tackle its "unique privacy challenges." Separately, the social networking application Path has agreed to settle with the FTC for $800,000 over charges that it collected children's personal information. The Wall Street Journal (2/2), Adweek (2/1) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
  • Webinar: Going mobile -- Top 3 privacy tips for 2013
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Marketing VP, ConsumerFluential, LLC.Sunnyvale, CA
Mobile Marketing ManagerLive Nation EntertainmentLos Angeles, CA
Sr. Marketing ManagerAmazonSeattle, WA
Product Marketing ManagerVibes MediaChicago, IL
Director of MarketingCrescent Electric Supply Co (CESCO)Dubuque, IA
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  SmartQuote  
To attain knowledge, add things every day. To attain wisdom, subtract things every day."
--Laozi,
Chinese philosopher


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