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From The Culinary Institute of America | January 28, 2013

Flexitarian menu solutions, Part 1
The time of year is upon us when lighter menu options abound. Whether diners are holding onto New Year's resolutions to eat healthier, observing the Lenten season or participating in Meatless Monday or another type of flexitarian diet, chefs are providing plenty of vegetable- and seafood-based dishes that give customers healthy options that don't sacrifice flavor.

In this ProChef SmartBrief Special Report, we'll look at some of the ways chefs are cooking up fish, tofu and a bounty of fresh vegetables to satisfy a range of tastes -- for Meatless Mondays and beyond. Look for Part 2 in your inbox on Wednesday for more stories, recipes and the results of our reader poll. Forward this e-mail now to those who you think would be interested, and they can sign up today. Share your favorite flexitarian dishes on Twitter, too!

BOCA Burgers Serve Up the Flavor All Lent Season Long
BOCA offers a deliciously easy meatless alternative to beef burgers. Simply swap a BOCA patty into any existing burger build and create a flavorful, meatless burger consumers can really sink their teeth into throughout the Lenten season and beyond. Learn more.
  Flexitarian Focus 
  • Why more omnivores are going meatless on Monday
    Meatless Mondays provide an alliterative and low-fat start to the week for a growing number of American omnivores who see the practice as both good for their bodies and good for the earth. "This is an opportunity to try more things. I encourage them to try more foods they would otherwise pass up to be creative in the kitchen,” said registered dietitian and Meatless Monday advocate Cindy Kleckner. The Dallas Morning News (free content) (1/1) LinkedInFacebookTwitterEmail this Story
  • Long John Silver's gears up for Lent
    Long John Silver's is rolling out a new menu, and chief marketing officer Charles St. Clair said having everything running smoothly by the Lenten season is top priority for the seafood chain. "We wanted to make sure we put our best foot forward for our guests when Lent comes around," said St. Clair, who called Lent the "holiday retail season" of the seafood business. American City Business Journals (1/16) LinkedInFacebookTwitterEmail this Story
  • Raw cuisine comes into its own
    Chef Matthew Kenney's new Los Angeles eatery M.A.K.E. is a raw food eatery that's moving away from creating replicas of familiar dishes as the cuisine grows more mainstream. "A kelp noodle is a kelp noodle, not pretending to be pasta alfredo. Defining raw food as its own cuisine is the goal," said Kenney, whose raw-food classes at the Matthew Kenney Academy culinary school are selling out. Los Angeles Times (tiered subscription model) (1/19) LinkedInFacebookTwitterEmail this Story
  • Other News
Meatless Fridays Have Met Their Match During Lent
Attract a greater number of the nearly 78.2 million self-identified Catholics in America who honor meatless Fridays during Lent with BOCA — the deliciously easy meatless alternative to beef burgers.* Earn a FREE Case of Boca Burgers Now. Offer ends March 31, 2013.
*Center for Applied Research in the Apostolate, January 2012
  Recipe Roundup 
Lent Special: Complimentary Case of BOCA Burgers
With over 50% of Americans enjoying a burger at least once a week,* you can't afford to miss out on burger business during the long, six-week Lenten season. BOCA veggie burgers provide similar bite and flavor to beef — keeping burger lovers happy when they're fasting from meat. Claim FREE CASE of Boca Burgers. Hurry — Offer ends 3/31/13.
(*Technomic, 2011)
  Temperature Check 
  • Does your restaurant add limited-time-only items to the menu during the lenten season?
Yes, we add at least one meatless LTO to the menu
No, but we prominently feature more of our regular meatless offerings during the lenten season
No, we make no changes during the lenten season

  • What is your most popular item that does not include meat or poultry?
Tofu, seitan or other vegetable protein
Fish or seafood
Salad or other vegetable-based dish


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