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February 21, 2013
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News for business-to-business marketing professionals  |  Marketing.org

  Top Story 
  • A B2B freemium model can provide positive, wide exposure
    The "freemium" model can be a very effective strategy for B2B and especially for business-to-very-small business firms, writes Insightly CEO Anthony Smith. Even if you only convert 3% to 10% to paying customers -- the usual rates -- the small-business field is big enough to be profitable. Offering a product free has a positive exposure advantage, and can give customers an inarguable sense of your product's value, Smith writes. But don't skimp on the freemium product, because that might be the only experience the customer has of your brand, he adds. ReadWrite (2/20) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • Challenging China was the right ad strategy for Rodon Group
    Plastic injection-molded components manufacturer Rodon Group used a branding campaign to counter a perception that its American-made product couldn't compete with Chinese companies on price. The company's in-house marketing department revamped its Web presence to stress pricing and came up with a "Cheaper than China" tagline. The results of the new marketing strategy: Converting one toy manufacturer almost entirely to American parts, a 33% increase in sales and double the Web traffic. MarketingSherpa (2/20) LinkedInFacebookTwitterEmail this Story
  • IBM plans to pump more dollars into mobile
    IBM says it intends to double its investment in mobile this year as CEO Ginni Rometty looks to emphasize that segment. The move "is critical for IBM because the future of computing is based on a couple of technologies: cloud, mobile and Big Data," analyst Maribel Lopez says. Reuters (2/21), Bloomberg (2/21) LinkedInFacebookTwitterEmail this Story
  • Other News
  Tech Edge 
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  Innovation 
  • How to sell your ideas like a "Shark Tank" contestant
    The reality show "Shark Tank," in which would-be entrepreneurs pitch ideas to judges, should be required viewing for business leaders, Stephanie Scotti writes. Contestants use attention-grabbing techniques, make their presentations personal, get judges directly involved and end with strong calls to action. "Consider applying these lessons to boost your confidence, inspire your listeners and exponentially increase your chances for a high-impact presentation," Scotti writes. SmartBrief/SmartBlog on Leadership (2/19) LinkedInFacebookTwitterEmail this Story
  • Want a better job? Improve the one you have
    Innovators looking for a better job shouldn't jump ship too readily, writes Stefan Lindegaard. Few firms are increasing their innovation headcount, so it's better to stay put and focus on making your current gig more rewarding. "I know many very capable innovators who have been out of relevant jobs for years. This is not the time to take chances with your career," Lindegaard warns. 15Inno.com (Denmark) (2/20) LinkedInFacebookTwitterEmail this Story
  Association News 
  • BMA Milwaukee -- Bell Awards entries deadline nears
    Entry submissions are being accepted through March 1. On Thursday, April 25, the Milwaukee chapter will host the awards event in three parts in three adjacent locations at O'Donnell Park, 910 E. Michigan Street, in Milwaukee. Read more. LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

  SmartQuote 
Never help a child with a task at which he feels he can succeed."
--Maria Montessori,
Italian physician and educator


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