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March 4, 2013
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  Top Story 
  • Gartner: Mobile-app business sees continued growth
    The mobile-application business is expected to achieve revenues of $25 billion in 2013, a 62% increase compared with last year, Gartner says. The industry has changed in recent years as online app markets have tightened their rules to prevent scams, although developers are still trying to figure out the most profitable models to pursue. The Wall Street Journal (3/3) LinkedInFacebookTwitterEmail this Story
  Developer Economics 
  • App-pricing experiments can turn off consumers, analysts warn
    The business of how applications are monetized is still unsettled and shifting, with apps selling for different prices at various app outlets, but "free remains king," writes Greg Bensinger. Some publishers are testing variable pricing for in-app purchasing and experimenting with price-sensitivity thresholds. But Forrester Research analyst Sarah Rotman says that variable pricing can upset or confuse customers. "The pay[ing] user is more valuable, but that turns off advertising forever," says Game Hive's Mark Wang. The Wall Street Journal (3/3)
  • ups developer payout fund to $30,000
    Social network startup is boosting developer payout, raising it from $20,000 to $30,000. The ad-free network distributes the funds to developers based upon "cumulative scores and a weighting algorithm ... although most developers already make money by charging users to download their apps," Jon Russell writes. (3/1) LinkedInFacebookTwitterEmail this Story
  • Google app discovery ads suggest an alternate revenue stream
    Google is promoting mobile application discovery by pushing AdWords units called "Click-To-Download," writes Josh Constine. The move to make money on app installs may stanch future losses of revenue resulting from the transition to less ad-friendly device formats. "Advertisers love obvious [return on investment], and that's what they get from paid app discovery," writes Constine. TechCrunch (3/1) LinkedInFacebookTwitterEmail this Story
  • Other News
  Regulation & Policy 
  Industry Spotlight 
  • Storylane iPhone app allows for reading "on the go"
    Storylane was released last year as a story-sharing website that encourages "more thoughtful" social-media conversations than might be found on other sites, writes Anthony Ha. The company hopes to do some of the same for its new application, which permits reading but not posting of new stories. "The Storylane Reader iPhone app is a more stripped-down version of the experience, offering a stack of content for you to browse, so you can enjoy a story or two while you're waiting for the bus or whatever," writes Ha. TechCrunch (3/1) LinkedInFacebookTwitterEmail this Story
  App Developers Alliance News 
  • PandoMonthly Presents: A Fireside Chat with Danny Rimer (San Francisco, Calif., March 7)
    If you are starting a company and you don't know Danny Rimer, you should buy a ticket right this second! In addition to a knack for getting into deals that few VCs can, Rimer is a real thought leader. He helped build Index into the preeminent London venture firm. He was an early backer of Skype when few other VCs were interested and one of the first to embrace the open source movement in the mid-2000s, backing some of the most important companies in the space including MySQL. Register here. LinkedInFacebookTwitterEmail this Story
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The man who insists upon seeing with perfect clearness before he decides, never decides. Accept life, and you must accept regret."
--Henri Frédéric Amiel,
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