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December 5, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Shoppable video could be a holiday gift for advertisers
    Google is beta testing shoppable-video tools on YouTube, allowing brands to incorporate the function into holiday campaigns. The tools, which are expected to appeal particularly to fashion and retail advertisers, blur the line between advertising and content, and will shift brands' video strategies away from viral content and toward direct sales, says Lisa Green, industry director at Google. ClickZ (12/4) LinkedInFacebookTwitterEmail this Story
  • Pandora downgrades forecast, blames "cautious" advertisers
    Pandora will post a greater-than-expected full-year loss due to increased caution from advertisers, the company said Tuesday, sending its share price tumbling. The forecast came despite a 112% increase in mobile ad sales during the third quarter. "There are concerns about the effect the 'fiscal cliff' will have on growth. ... When our clients are cautious, we have to be cautious," said CEO Joe Kennedy. Bloomberg Businessweek (12/5) LinkedInFacebookTwitterEmail this Story
  • AOL boosts retargeting capabilities with ad-tech acquisition
    AOL's division has snapped up Buysight, a Silicon Valley retargeting specialist, for an undisclosed sum. The acquisition is intended to boost AOL's ability to help brands better focus their advertising across display, mobile and video. Adweek (12/4) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • The fall -- and coming rise -- of mobile video
    Brands are spurning mobile video marketing in favor of alternatives such as SMS messages, QR codes and augmented-reality applications, writes Rimma Kats. That could change as new technologies filter back into the online-video sphere, and as marketers find smarter ways to place and target video offerings. "The mobile video marketplace is certainly in the midst of an important evolutionary step," Kats writes. Mobile Marketer (12/4) LinkedInFacebookTwitterEmail this Story
  • Mercedes-Benz gives thanks, shows off CLS with Facebook video
    After reaching 9 million Facebook fans, Mercedes-Benz is celebrating with an exclusive "painting with light" video showing off its CLS sedan. The video features thank-you messages to the brand's fans, and ends with an invitation to "join the conversation" on the social network. "Taking the time to develop a special video of thanks is a class act that reflects a classy brand," says John Casey of FreshFluff. Luxury Daily (12/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Developer Update 
  Design Corner 
  • How to cook up a delicious-looking website
    Images of food appeal to people on a visceral level and can create highly memorable online user experiences, writes Tara Hornor. "If your design can be related to food in any way, you may want to consider incorporating some form of delicious delicacy," Hornor writes. (12/4) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Why Web ads work well for SMBs
    Small businesses are finding that online advertising is both cheaper and more effective than conventional advertising, says Google exec Meir Brenner. "A business needs first of all to be on the Web so that people can access it even when the office is closed. Then it needs to develop the site itself and monitor it and later explore using tools like mobile or video," Brenner explains. Ha'aretz (Tel Aviv, Israel) (12/4) LinkedInFacebookTwitterEmail this Story
  Featured Content 

The forceps of our minds are clumsy things and crush the truth a little in the course of taking hold of it."
--H.G. Wells,
British author

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