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December 21, 2012News for the retail industry

  Top Story 
 
Retailers see 10x response rate of email with MMS
The white paper, "Achieving Tangible ROI with Multimedia Text Message Marketing" shows how retailers are using MMS text message marketing to drive more sales and higher customer retention. Reach your customers through the device they use most - their mobile.
Download White Paper Today
  Industry Watch 
  • Barnes & Noble does holiday e-book BOGO
    Barnes & Noble stores will give away an e-book to customers who buy one from a list of selected titles through Monday. The promotion might be the first of its kind since a settlement between the Department of Justice and six publishers paved the way for practically unlimited e-book discounting. PaidContent.org (12/20) LinkedInFacebookTwitterEmail this Story
  • Out of the red and into the black ... and pink
    Designer Betsey Johnson is back after a bankruptcy last year that brought the closure of all 63 stores and made Steve Madden the new owner of the brand, best known for its youth-oriented, new-wave inspired "rock chick" looks. Her new, less-pricey designs will go on sale at Macy's and Nordstrom in February, and the quirky 70-year-old fashion icon will promote her comeback with an upcoming reality show. The New York Times (tiered subscription model) (12/19) LinkedInFacebookTwitterEmail this Story
  • Other News
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Retail Trends 
 
  • Retailers snapped up temporary workers this season
    U.S. retailers added 610,700 workers in October and November and, if the hiring trend continued this month, will rival last year as the biggest year for holiday hiring since 2000, according to Challenger, Gray & Christmas. "In addition to the newly created jobs, many retailers also offer existing staff the opportunity to work longer hours if they want," said NRF President and CEO Matthew Shay. Orlando Sentinel (Fla.) (12/20) LinkedInFacebookTwitterEmail this Story
  • Report provides lessons on shopper experience
    Grocers are testing grounds "for all industries to figure out how to use meaningful experiences to create a path to loyalty and price premiums," said Paul D'Alessandro, U.S. customer-impact leader at PricewaterhouseCoopers, which issued a report on the topic, "Experience Radar 2013: Lessons from the U.S. Grocery Industry." The report discusses specific ways to enhance the customer experience, including improving convenience, creating a relationship and providing choice. MediaPost Communications/MediaDailyNews (12/20) LinkedInFacebookTwitterEmail this Story
  • Specialty retailers and the art of pricing
    Specialty fashion chains like Charlotte Russe, Aeropostale and PacSun face specific challenges when it comes to figuring out the right pricing, and "value" doesn't just mean offering the lowest prices. "In a highly promotional environment, the key to the value equation is having the right combination of all three factors – fashion, quality and price," said former Aeropostale CEO Mindy Meads. Forbes (12/20) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Retail Technology 
  • Technology allows pre-purchase wine tasting
    Chains including Wegmans Food Markets, Harris Teeter and H.E. Butt Grocery are installing Napa Technology's WineStation, which lets shoppers try wine before buying. "Savvy grocery stores realize that wine tastings create a celebratory atmosphere for their customers and lead to more bottle and case sales," said Jayne Portnoy, vice president of marketing and brand strategy at Napa Technology. Progressive Grocer (12/20) LinkedInFacebookTwitterEmail this Story
  • PayPal tests payment system at 16 retailers
    EBay-owned PayPal is testing a payment system at 16 chains, including Home Depot, Toys R Us and Guitar Center, that lets shoppers pay either by swiping a card sponsored by MasterCard or entering their PayPal login and password. The company is also expanding on an effort to innovate mobile-payment options. "We'll be taking information from these projects and use what works best," said Don Kingsborough, vice president of retailer and emerging markets. Internet Retailer (12/20) LinkedInFacebookTwitterEmail this Story
  Policy & Government Affairs 
 
  • Retailers fret over port strike threat
    Longshoremen are days from the Dec. 30 deadline that could signal the start of a strike that would cripple business at 15 East Coast and Gulf ports. Retailers are concerned, and NRF has urged both sides to resume talks and written a letter to the President asking him to intervene to avoid a strike. The Wall Street Journal (12/20) LinkedInFacebookTwitterEmail this Story
Transformational Journeys: Modern Business Planning
Harvard Business Review explores why CFO's and their finance organizations must adapt to the changing landscape of their markets and how big data, organizational collaboration, and new cloud-based planning and analysis technologies are driving successful change.
Click here to access the report.

  NRF News 
  • The year's can't-miss holiday TV ads
    Whether they strike a chord with our comedic or nostalgic side, retailers' holiday TV campaigns have become one of the hottest pop-culture topics this season. NRF's Kathy Grannis recaps the Retail Advertising and Marketing Association’s latest survey, where Americans revealed their list of can't-miss holiday commercials for 2012, and explains how the results stack up to TV ads of holidays past. Read more. Retail's BIG Blog (12/21) LinkedInFacebookTwitterEmail this Story
 
  • NRF SmartStat: Dec. 21, 2012
    Of those who still have holiday shopping left to do, 45% plan to complete the remainder of their shopping online. Source: NRF survey conducted by BIGinsight. LinkedInFacebookTwitterEmail this Story
 
  • 14 tactics to master mobile marketing through e-mail, search and social
    A new Google study shows that 61% of mobile users indicated they are unlikely to revisit a mobile site if they’ve had trouble viewing it on a phone. With 6.6 billion mobile connections made in 2011 alone, brands must continuously optimize mobile platforms to harness the opportunity of this unprecedented reach. In a white paper in the Shop.org library, Mobify explains best practices for search, e-mail and social media marketing that are critical to maximizing opportunities in the mobile space. Download the white paper. LinkedInFacebookTwitterEmail this Story
Learn more about NRF ->Join NRF | Govt Relations | NRF Events | STORES | NRF Foundation

  Chain Restaurant News 
  • Taco Bell cooks up social buzz for new appetizers
    Taco Bell is going digital to promote new appetizer menu items, running social ads on sites such as BuzzFeed, Facebook, Twitter and Pandora. The campaign includes banners, pre-roll videos, interactive apps and other digital tricks aimed at pushing the idea that the new appetizers are too good to share. Adweek (12/20) LinkedInFacebookTwitterEmail this Story
 
Position TitleCompany NameLocation
Regional Loss Prevention Manager, St. Louis, MoVictoria's SecretSt. Louis, MO
AVP of MarketingWest MarineWatsonville, CA
Risk ManagerWest MarineWatsonville, CA
Director of Compensation & BenefitsWest MarineWatsonville, CA
VP Customer StrategyBurlington Coat FactoryBurlington, NJ
Retail Customer Inventory & Planning Manager LEGO Systems, IncEnfield, CT
Director of Store Systems/ApplicationsThe Vitamin Shoppe North Bergen, NJ
Replenishment Systems ManagerVitamin Shoppe North Bergen , NJ
District ManagerFrancesca's CollectionsRaleigh, NC
Oracle Retail Business ConsultantOracle America, Inc.Nationwide, United States
Assistant DesignerKohl's Department StoresMilwaukee , WI
Strategic Sourcing Manager - Indirect CategoriesRoss Stores Inc.Pleasanton, CA
Director, Merchandising Operations REIKent, WA
Director, Event Licensing & Direct to RetailViacomNew York, NY
Director Retail Operations HMSHost Detroit, MI
E-Commerce MerchantKohl's Department StoresMilwaukee / Menomonee Falls, WI
Oracle Retail Technical ConsultantOracle America, Inc.Nationwide, United States
Human Resources Business PartnerBurlington Coat FactoryBurlington, NJ
E-Commerce MerchandiserBurlington Coat FactoryBurlington, NJ
Merchandise Buyer - Multiple Categories, Multiple ChannelsKohl's Department StoresMilwaukee/Menomonee Falls, WI
Merchandise Planner - Multiple CategoriesKohl's Department StoresMenomonee Falls, WI
Click here to view more job listings.

  SmartQuote 
How we spend our days is, of course, how we spend our lives."
--Annie Dillard,
American author


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