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February 1, 2013
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Setting the Example 
Creating Accountability 
  • Firms look for ways to deal with green-guarantee demands
    As demand for "green" buildings rises, so do demands that contractors, engineers and architects guarantee their work. However, it's tough to guarantee performance or sustainability once the project is over and you no longer have any control, and there are no insurance companies that insure guarantees. This piece offers some ways to compromise, but in the end, "parties should be careful about what they promise if they're not 100% sure they can deliver," says Ryan Manies, an attorney and architect with Polsinelli Shughart. Engineering News-Record (2/4) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • Clorox makes a mess of eco-marketing
    The latest ad campaign from Clorox Green Works is "breathtakingly dumb," and is receiving some social media push-back, writes Marc Gunther. The spot ridicules the environmentally conscious for fretting about local food sourcing and Fair Trade products, and accuses them of caring more about the planet than their beauty regimen. "Call me crazy, but this strikes me as a good thing. We'd all be better off if women (and men) spent more time worrying about the planet than, say, their hair," Gunther writes. Marc Gunther blog (1/28), Environmental Leader (1/28) LinkedInFacebookTwitterGoogle+Email this Story
The Responsible Leader 
  • How chefs can make the restaurant business more sustainable
    Chefs can be sustainability leaders, says top fishmonger Ben Smallman. Diners are demanding local food and sustainably sourced seafood, and chefs should find ways to deliver that without compromising on quality. "As a chef, you should have your own opinion in terms of your cuisine and food philosophy, but you should be open to what your customers find important, and hopefully balance those sides accordingly," Smallman says. National Geographic News (2/1) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • PTC renewal to prevent massive wind power slump, exec says
    The continuation of the wind-energy Production Tax Credit will help arrest a possible slide in wind turbine orders through 2014, said Vic Abate, vice president for renewables at GE Energy. The number of wind turbine installations may return to about 5,000 to 6,000 megawatts annually through 2014, the level before developers rushed projects at the end of 2012 due to fears Congress would kill the PTC, Abate said. "You could see that kind of average holding, with '13 being a little under the average and '14 being a little over," Abate said. Bloomberg Businessweek (1/31) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
With all of the different challenges surrounding green, we believe it's time to make eco-friendly people friendly again."
--Shekinah Eliassen, Green Works brand manager, as quoted at Marc Gunther's blog
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