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December 14, 2012
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Marketing 
  • 3 steps to creating spectacular content
    When creating content to drive your company's marketing efforts, it's important to establish yourself as a thought leader, writes Amie Marse. You should also have content that addresses your readers' problems and that explains what your company can do. Small Business Trends (12/12) LinkedInFacebookTwitterGoogle+Email this Story
  • Overcoming the fear of B2B video can make a story come alive
    B2B video is often underutilized by marketers who don't plan ahead, think of written content as faster and easier, and don't like how they look on camera. Marketers should get over their misgivings and make the case for video internally with good examples and real numbers, this article suggests. Start with a small blog video, and try asking your customers for ideas or even their own video submissions. HeinzMarketing.com (12/12) LinkedInFacebookTwitterGoogle+Email this Story
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Management 
  • How to keep your employees in the loop
    It's important for business owners to communicate with their employees after they establish plans and strategies for the company, writes Lindsay Podrid of Tribe, Inc. You can start by surveying your employees to find out what kind of information they want, Podrid writes. Use consistent branding in your communications and try not to overwhelm your workers with information. BusinessNewsDaily.com (12/13) LinkedInFacebookTwitterGoogle+Email this Story
Money 
  • Does your company qualify for the R&D tax credit?
    An extension of the Research and Development tax credit is likely to be part of any "fiscal cliff" deal, but many businesses that qualify for this credit aren't taking advantage of it, writes Dean Zerbe of alliantgroup. One major problem is that leaders of small businesses simply aren't aware that the credit applies to them. "The R&D tax credit is not just about test tubes and lab coats (although those certainly count) – but rather, it's about an enormous range of activities, like improving an existing product, making a building greener, and reducing the costs to make a product," Zerbe writes. The Washington Post/On Small Business blog (12/13) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Short, simple ways to de-stress without a workout
    Exercise can help reduce stress, but it isn't the only way to ease your mind, writes Shelly Phillips. You may be able to reduce your anxiety in just 15 minutes by taking a hot bath, spending time outside or finding something to laugh about, she suggests. Lifehack.org (12/13) LinkedInFacebookTwitterGoogle+Email this Story
  • What it takes to build a strong brand for your business
    You can create a strong brand for your company by developing good products, choosing a recognizable name and logo, and building a community, writes Ross Kimbarovsky, co-founder of crowdSPRING. "[R]emember that you can’t be in all places at once," he writes. "Pick one or two places where you can focus building your community, and invest your time and resources there." Duct Tape Marketing (12/13) LinkedInFacebookTwitterGoogle+Email this Story
  • For SMBs going mobile, apps are not the only option
    More small businesses are becoming convinced that to remain competitive, they need to jump on the bandwagon and launch a mobile application of their own. Before companies expend the resources to build an application that won't even work with every device, they should consider a mobile-optimized website as a simple and cheap alternative, writes Christopher Null. PCWorld (12/12) LinkedInFacebookTwitterGoogle+Email this Story
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Just for Fun 
  • The exotic physics of Santa Claus
    It is theoretically possible for Santa Claus to deliver a gift to every child on the planet in a single night -- but only if he employs an army of helpers and uses exotic relativity clouds capable of warping space time, scientists say. That would allow each helper to spend months delivering gifts, while for those of us outside the cloud, just a few minutes would pass. "I think it’s very possible that a man who ... has flying pet reindeer could have the technology needed to utilize relativity clouds," said doctoral student Danny Maruyama. Popular Science (12/11) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
[I]n the world of blogging, fluff isn’t going to get you very far."
--Amie Marse, founder of Content Equals Money, writing at Small Business Trends
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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