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January 14, 2013News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Milton Hershey "knew the future was chocolate"
    Milton Snavely Hershey had already found success with milk-infused caramel in the 1880s, but by the turn of the century, he "knew the future was chocolate," biographer Michael D’Antonio said. Hershey traveled to Switzerland to study chocolate making and in 1900 released the first Hershey bar, with a 5-cent price tag and the slogan "More sustaining than meat." The New York Times (tiered subscription model) (1/11) LinkedInFacebookTwitterEmail this Story
  • Campbell launches contest for meal-planning app
    Campbell Soup is asking developers to submit Web and mobile applications through its Hack the Kitchen contest, with a grand prize of $25,000, plus a $25,000 contract to develop the app. "We want to make the entire dinner process easier -- from choosing what to eat and how to prepare it, incorporating pantry items and understanding the health benefits of various meal options," said Adam Kmiec, director of global digital marketing and social media. "We are hoping to see ideas that incorporate these key elements." Mashable (1/12) LinkedInFacebookTwitterEmail this Story
  Trends 
  • New year brings cost cuts, "fewer, bigger" launches
    In 2013, consumer packaged goods companies including Unilever and Procter & Gamble are vowing to release fewer new products, but with more innovation in each launch. Companies are also cutting costs through reorganization, prompting analyst Ali Dibadj of Sanford C. Bernstein to wonder if companies will invest in advertising and innovation or take savings to the bottom line. Advertising Age (tiered subscription model) (1/11) LinkedInFacebookTwitterEmail this Story
  • Potato industry eyes growth
    Among U.S. consumers, 43% ate more potatoes last year than in 2011, according to research conducted by Datassential and released at Potato Expo 2013. "It's clear that consumers like potatoes; however, to a large degree, potatoes have been left behind in all the innovation in the foodservice industry," Datassential Director Maeve Webster said. "Potatoes can work well in a variety of ethnic dishes, and their popularity with consumers and potential profit margins should make them extremely appealing to operators." QSRMagazine.com (1/12) LinkedInFacebookTwitterEmail this Story
  Advertising & Marketing 
  • Food companies are not expected to trim marketing
    With food prices expected to rise 3% to 5% this year, marketing budgets are expected to stay fairly stable, said analyst Erin Lash of Morningstar. "I haven't heard any companies discuss cutting marketing budgets at this time," she said. "From our perspective, investing behind product innovation and marketing support are essential to ensuring that brands stand out from other national players as well as private-label offerings." Advertising Age (tiered subscription model) (1/14) LinkedInFacebookTwitterEmail this Story
  • Mars builds the "anticipation bubble" for M&M's in Super Bowl
    Marketers for candy company Mars say that the M&M's brand will go against the prevailing trend of releasing Super Bowl spots early for buzz, and instead will stick with the old model of building an "anticipation bubble" for seeing the spot for the first time during the game. The BBDO ad will emphasize the quality of the chocolate with the tagline "Better with M," but won't introduce a new character as last year's spot did with Ms. Brown. "We are continuing with what we call our surprise-and-delight approach," says Roy Benin, chief consumer officer at Mars. Advertising Age (tiered subscription model) (1/11) LinkedInFacebookTwitterEmail this Story
  • Anheuser-Busch details a Super Bowl mix of comedy and drama
    Anheuser-Busch's decision to introduce Budweiser Black Crown and Beck's Sapphire to a typically distracted Super Bowl audience this year was governed by their success last year in launching Bud Light Platinum, said Paul Chibe, vice president for U.S. marketing. Anomaly will create two spots for Black Crown as well as a "heartwarming" 60-second spot for Bud featuring Clydesdale horses, Chibe said. Translation will craft two 60-second Bud Light spots based on the current football-related "Superstition" campaign, and Mother's London office is creating the Beck's Sapphire spot, which will treat the new brand "like a jeweler would launch a rare jewelry brand," Chibe added. The New York Times (tiered subscription model)/Media Decoder blog (1/11) LinkedInFacebookTwitterEmail this Story
  Retail Spotlight 
  • Wegmans adds features to mobile app
    Wegmans Food Markets has updated its mobile application to include past-purchase data, more nutrition information and the ability to create and edit multiple shopping lists. The app also lets users e-mail a list to others with notes, organize a list by aisle and scan product codes. Progressive Grocer (1/11) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by GMA SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  GMA News 
  • Cross registration off your to-do list
    The GMA Litigation Conference may not be until next month, but manufacturers like The Clorox Company, General Mills, Campbell Soup, Del Monte Foods and MOM Brands have already secured their seats.

    In addition to the cutting-edge content designed to help you protect your company, the GMA Litigation Conference, Feb. 19-21 in Miami, is also the premier networking event for food, beverage and consumer product in-house counsel and private product liability attorneys.

    Don’t miss your chance to be a part of it, register today.

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  SmartQuote 
You will do foolish things, but do them with enthusiasm."
--Sidonie-Gabrielle Colette,
French novelist and performer


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