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31 October 2012
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News for mobile marketing professionals

  Campaigns and Case Studies 
  • Many mobile banking services fill a void in Africa
    Although Safaricom's M-Pesa in Kenya has garnered much of the attention, a number of major mobile banking services have taken root on the African continent. They're all filling a vast void of traditional banking for a widely dispersed population that has enthusiastically adopted cellphones. The number of mobile phones on the continent grew from 2 million in 1998 to 400 million in 2009, according to the African Development Bank. TechCrunch (28 Oct.) LinkedInFacebookTwitterEmail this Story
  • HTC rounds up deal offers to sell handsets in Europe
    An exclusive roundup of deals from several services is on offer from HTC to entice European consumers to purchase its high-end handsets. Best Deals is available only for HTC's top-of-the-line Android and Windows phones and is one of many partnerships the company has struck in response to a decline in sales of its handsets. TechCrunch (26 Oct.) LinkedInFacebookTwitterEmail this Story
  • Swarovski's augmented-reality app turns photo into cover shot
    Swarovski is using an augmented-reality application that allows prospective buyers to virtually try on its jewelry and see themselves as the model adorning the cover of a book it calls "Multiface(t)s." Users can choose among seven "style occasions," including "Career Girl" and "Cocktail," and use a camera phone to create the virtual cover art. Luxury Daily (29 Oct.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  • U.K.'s Weve aims at broad standards for mobile marketing, wallets
    Mobile advertising is the focus for the recently launched Weve consortium, which brings together the three principal U.K. carriers -- EE, Telefonica UK (O2) and Vodafone UK. A major objective is bringing standardisation to mobile marketing and wallet services in a combination that reaches more than 80% of U.K. mobile customers. TheNextWeb.com (29 Oct.) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends and Research 
  • U.K. advertisers lag as mobile ownership surges
    U.K. smartphone ownership is set to reach 75% market penetration next year, but advertisers are lagging, with just 4 in 10 of the market leaders having mobile-optimised sites, says Guy Phillipson, CEO of the IAB UK. With growth more than doubling every year, Phillipson projects that mobile "will undoubtedly be a billion-pound medium within a few years." Mobile Marketing Magazine (25 Oct.) LinkedInFacebookTwitterEmail this Story
  • Other News
  MMA-EMEA News 
  • MMA Forum Istanbul 2012
    The 2012 MMA Forum Istanbul is the leading mobile marketing event that brings together professionals from across the mobile ecosystem. Driven by new technologies and increased device consumption, spending on mobile marketing continues to see unprecedented growth. At this year's forum, industry leaders will take the stage to share their insights on consumer engagement, strategies and tactics. Learn the mobile options available to you, including how to embrace mobile and integrate it into your daily business, effectively delight your customers and fiscally benefit your business. Don't miss out. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
A teacher affects eternity; he can never tell where his influence stops."
--Henry Adams,
American journalist, historian, academic and novelist


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