Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/emeuCfbwocfDkyiBXoYB

March 4, 2013News for marketing professionals

  Breaking News 
  • Livestrong adds "Foundation" in new logo
    The Lance Armstrong-inspired Livestrong Foundation has added the word "foundation" in a change of its logo, echoing a recent change of its legal name. Executive Vice President of Operations Andy Miller, in an annual address, urged members of the foundation to continue on despite the association with the now-disgraced inspiration. "We believe that while changing our mark is a small act, it's a natural step in our evolution and a step towards becoming more us, more clear and doing more work," Miller said. Advertising Age (tiered subscription model) (3/1) LinkedInFacebookTwitterEmail this Story
  Company News 
  • A-B InBev insists in ads that it doesn't water down beer
    Anheuser-Busch InBev is responding to lawsuits alleging that it waters down its beer with ads in several major newspapers, including The New York Times and the Los Angeles Times. The ads serve a double purpose by showing cans of water the company donates via the Red Cross for disaster relief, with the headline "They must have tested one of these." Copy insists that the company takes no shortcuts in the brewing process. Bloomberg Businessweek (3/3) LinkedInFacebookTwitterEmail this Story
  • AT&T and T-Mobile trade barbs and network-quality claims
    AT&T is attacking rival T-Mobile in newspaper ads running in The New York Times and The Wall Street Journal, among others. The ads respond to suggestions by T-Mobile CEO John Legere that AT&T's network is "crap" by alleging that T-Mobile drops twice the number of calls and runs only half as fast as AT&T. T-Mobile has already responded, with Chief Marketing Officer Mike Sievert saying that the criticism must have "struck a chord" and claiming to be glad AT&T is "spending their money to print our name." As recently as 2011, AT&T was poised to purchase T-Mobile, but the deal was scotched by federal regulators. Bloomberg (3/1) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Mass personalization and other Mobile World Congress trends
    Productive partnerships, such as Ford reaching out to application-development partners for its SYNC program, are among the five takeaways from the Mobile World Congress listed in this article. Telefonica's driving monitor for teenage drivers represents a burgeoning era of "mass personalization," and "Qualcomm was demonstrating broadcast capabilities for sports venues that provide game coverage to phones," writes Greg Armshaw, chief technology catalyst at McCann Worldgroup Asia Pacific. "That's a great opportunity for brands to associate themselves with excellent content." Advertising Age (tiered subscription model) (3/1) LinkedInFacebookTwitterEmail this Story
  Interactive 
  • Taco Bell and Twitter crowdsource concert video for SXSW
    A Taco Bell initiative for a South by Southwest event at the Hype Hotel will use fans' video footage of Passion Pit and Wildcat! Wildcat! for a "rockumentary," writes Karlene Lukovitz. The footage is being collected in partnership with Twitter and its six-second video format Vine as an expansion of Taco Bell's "Feed the Beat" program, which provides food for up-and-coming bands. MediaPost Communications/Marketing Daily (3/1) LinkedInFacebookTwitterEmail this Story
  • Oreo star-chart app brings social to the sky
    Oreo is following its Super Bowl social media success with a mobile application that aims to turn the sky into a social-messaging service. Oreo Skies lets users view star charts by pointing a mobile device at the sky, then click individual stars to reveal messages from friends. ClickZ (3/1) LinkedInFacebookTwitterEmail this Story
The Buzz(CORPORATE ANNOUNCEMENTS)

Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits. 

  People & Personalities 
  • Kohl's vows more marketing to reach beyond core shopper
    Kohl's CEO Kevin Mansell says he plans to increase the store's marketing efforts, especially via broadcast, to reach "a broader swath of customers." He will do so despite being without a chief marketing officer; Julie Gardner left the company last year. "The message is going to be ... a broader message of savings and value across the store," Mansell adds. Kohl's spent $356.5 million on advertising in 2012, according to Kantar. Advertising Age (tiered subscription model) (3/1) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by AAF SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  AAF Spotlight 
  • AAF's Advocacy and Action: Advertising Day on the Hill
    Join advertising professionals from across the country in Washington, D.C., on April 17 for the American Advertising Federation's Advocacy and Action: Advertising Day on the Hill. In the morning of this premiere conference you will hear from legislators and regulators who make and enforce the laws that directly affect how the advertising industry does business. In the afternoon you and your fellow attendees will demonstrate the power of AAF's grassroots network by heading to the Hill and visiting with your elected representatives. The event will conclude with a special reception in the U.S. Capitol. Don't miss this exciting chance to make a difference in Washington, D.C.

    View sponsorship opportunities or register for Advocacy and Action: Advertising Day on the Hill. LinkedInFacebookTwitterEmail this Story
  • Advertising Hall of Achievement 2013 Call For Nominations
    The American Advertising Federation's Advertising Hall of Achievement is the industry's premier award for outstanding advertising professionals age 40 and under. AAF established this program in 1993 as a way to recognize young advertising professionals who are making a significant impact on the industry through their leadership, career achievements and personal qualities, which also inspire others to excel.

    Nomination Deadline: March 8, 2013 | Nomination Form LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  SmartQuote 
Never hesitate to steal a good idea."
--Al Neuharth, member, Advertising Hall of Fame

LinkedInFacebookTwitterEmail this Story

 
 
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise
Publisher:  Dena Malouf (202) 407-7837
 
Read more at SmartBrief.com
A powerful website for SmartBrief readers including:
 
 
 Recent AAF SmartBrief Issues:   Lead Editor:  Stephen Yusko
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2013 SmartBrief, Inc.® Legal Information