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January 7, 2013
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Stories from the Street 
 
  • Business owners continue to wait for post-Sandy assistance
    Congress has approved some funds to go toward Hurricane Sandy relief, but small-business owners are still waiting for assistance. "Every day that goes by is just another day of frustration," said Scott Kelly, who co-owns a restaurant in New Jersey that was devastated by the storm. Congress won't consider the bulk of the aid package until the middle of the month. CNNMoney (1/4) LinkedInFacebookTwitterGoogle+Email this Story
Everyone Wants to Win, Not Everyone Knows How
According to Jack Welch, winning isn't only important for top executives but for everyone — from the boardroom to the mailroom — who wants to get ahead and help his or her organization. Download the Winning book summary and learn more, now.

Caring for Customers 
  • What you may be doing wrong with social media marketing
    You may not be maximizing your social media marketing's potential if you fail to measure your performance or if you don't do any research before launching your campaign, writes Monika Jansen. "You need to understand all of your target markets, where they are online, what their needs are, and how to properly use social media to reach them before you do anything on social media," she writes. It's also a mistake to use only one network, she notes. NetworkSolutions.com (1/3) LinkedInFacebookTwitterGoogle+Email this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

Keeping Shop 
 
  • 4 ways to maintain an optimistic company culture
    Research shows that optimism has waned among small-business owners, but it's important to stay upbeat, writes Stephanie Faris. "A business owner's bleak outlook can spread to employees, lowering morale and further impacting the bottom line," she writes. You can maintain a positive culture by finding ways to motivate your staff members and by working to generate new leads, she writes. Intuit Small Business Blog (1/3) LinkedInFacebookTwitterGoogle+Email this Story
  • Get personal to engage your team
    John Bossong writes that when his 17-year-old daughter picked up her first paycheck, she found that her boss had added a brief handwritten note welcoming her and encouraging her to give her all. That simple act showed the boss' commitment to achieving a "higher purpose" and keeping workers motivated and engaged, Bossong writes. "If you want a team that is unified and aligned, make leadership personal," he writes. SmartBrief/SmartBlog on Leadership (1/3) LinkedInFacebookTwitterGoogle+Email this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

Managing the Money 
 
  • Why you should give charity requests a deliberate "yes" or "no"
    In general, it's a good idea for businesses to reply to donation requests from charities, even the reply is a "no," writes Michael Hess. You can do so by sending a short form letter or by directing them to information on your businesses charitable giving practices on your website, he explains. "The courtesy of any reply ... makes your business stand out as a caring and responsive corporate citizen." CBS MoneyWatch (1/4) LinkedInFacebookTwitterGoogle+Email this Story
How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

Tips & Tools 
 
  • How to improve your professional reputation
    Building a strong reputation is key for public relations professionals and other business leaders, writes David Rehr. You can monitor and improve your reputation by regularly conducting an Internet search for your name and by identifying specific actions you can take in the coming year, he writes. "Whether it's three or ten, choose specific actions you will take that focus on making your reputation better and stronger." Council of Public Relations Firms (1/3) LinkedInFacebookTwitterGoogle+Email this Story
  • Key tech projects for the New Year
    Several technological projects might help you to improve your company's operations in 2013. It's a good idea to back up your files, encrypt critical data and focus on improving the security of your small business, Paul Mah writes. Small Business Computing (1/4) LinkedInFacebookTwitterGoogle+Email this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Hot Topics 

Top five news stories selected by SmartBrief on Main Street readers in the past week.

  • Results based on number of times each story was clicked by readers.
SmartQuote 
  • At a certain point I believe a dam is going to burst and we're simply going to have to add workers and increase production just to keep up with demand.
    Neil Gloger, CEO of Intergroup International, as quoted by CBS News LinkedInFacebookTwitterGoogle+Email this Story

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