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26 February 2013
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News for mobile marketing professionals

  Campaigns & Strategies 
  • GroupM mobile marketing management system comes to China
    Clients of mJoule in China can now use a single platform to keep track of campaign creation, planning and media management in real time. Parent GroupM’s mobile marketing campaign management system, "will enable advertisers to standardise campaign flow, optimise mobile ad placements, and better leverage mobile strengths in accuracy and personalisation. All of this will further drive value for our clients," said mJoule chief Craig Zhang. (Singapore) (22 Feb.) LinkedInFacebookTwitterEmail this Story
  • Mobile advertising holds high potential when well used, study finds
    About 2 in 5 mobile users accept advertising on their devices as the price for free content, opening the way for advertisers who in return offer value for the consumer's attention and use the space competently with a sensitivity to user location, according to a study by Australia's Millward Brown. The reward is much higher rates of ad awareness and message recognition on mobile than on PCs, the study found. Marketing Mag (Australia) (19 Feb.) LinkedInFacebookTwitterEmail this Story
  Integrated Marketing 
  Research & Metrics 
  • China set to surpass U.S. as largest Android, iOS market
    China will overtake the U.S. this month to become the top market for Android and iOS device sales, reaching about 246 million people, about 16 million more than in the U.S., according to Flurry, which tracks mobile applications. With a population of 1.3 billion, China's ascendency may seem inevitable, but India with 1.2 billion people ranks only 10th globally. China's growth more than tripled since January 2012, although five nations -- led by Colombia -- grew at a faster rate. (18 Feb.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  MMA-APAC News 
  • Festival of Media Asia 2013 -- All things media!
    Join the most powerful media owners, agencies, brands and broadcasters at the only Festival dedicated to media in Asia, taking place from 3-5 March in Singapore. This year’s agenda brings together brand leaders from the regional and global media industry to look at how Mobility is shaping the region. Our stellar line-up includes the likes of Sir Martin Sorrell alongside brands such as Volkswagen, Sina Weibo and Unilever. MMA members receive a 10% discount for this event, login to retrieve the promotional code. LinkedInFacebookTwitterEmail this Story
  • MMA: Despite growing pains, mobile’s stellar run to continue
    It doesn't take a lot of crystal-ball gazing to see that this year is likely to be another one of great highs for mobile devices, and mobile marketing. Australians continues to ride the crest of the mobile wave, as Telstra approaches the one millionth device connected to its 4G network, While infrastructure continues to improve (including the on-going rollout of the National Broadband Network) the mobile space still looks like it might be going through its own growing pains. Read the full article on Marketing Australia here. LinkedInFacebookTwitterEmail this Story
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It is wonderful how much news there is when people write every other day; if they wait for a month, there is nothing that seems worth telling."
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