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September 6, 2012
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Working to create positive images of girls and women in media and entertainment

  Gender In Media 
  • Female roles affect attitudes toward women in sexually violent scenes
    Regardless of the level of sexual violence in a television show, depictions of female characters affected emotional responses and attitudes toward women in viewers, according to a study involving college students in the U.S. The study found that women who watched submissive female characters in "The Tudors" and "Masters of Horror" became more anxious than those who watched "Law and Order: SVU" and "Buffy the Vampire Slayer," and men who watched submissive female characters reported having more negative attitudes toward women. TheAtlantic.com (8/31) LinkedInFacebookTwitterEmail this Story
  • "No models policy" may end at German women's magazine
    Brigitte, a German women's magazine that has been model-free since January 2010, is planning an overhaul, including a review of its policy against using photographs of professional models. The magazine may stop its work with amateur models because it is more difficult, according to a report in Sueddeutsche Zeitung. The magazine made its "real women" pledge in October 2009 after being pressured by readers to do so. Daily News (New York)/Agence France-Presse (9/4) LinkedInFacebookTwitterEmail this Story

  Trends & Insights 
  • Report: Single-sex public education perpetuates gender stereotypes
    Single-sex public education is becoming more common, but lesson plans in these programs are reliant on stereotypes and many of the programs were started based on unproven theories that boys and girls are wired differently, according to a report by the ACLU. Through its "Teach Kids, Not Stereotypes" campaign, the ACLU is hoping schools will first consider whether single-sex programs would help end sexism before starting them. Autostraddle.com (9/2) LinkedInFacebookTwitterEmail this Story
  • Europe could require women to make up 40% of company boards
    Viviane Reding, the justice commissioner of the European Union, made a proposal that would require companies to give 40% of seats on supervisory boards to women by 2018 for privately-owned companies and by 2020 for publicly-owned ones. If passed into legislation, it would require approval from the European Parliament and the Union's 27 governments. Some technology and manufacturing companies have expressed concerns about the proposal because the number of women working in those industries is far less than the number of men. The New York Times (tiered subscription model) (9/3) LinkedInFacebookTwitterEmail this Story
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About Geena Davis Institute on Gender in Media
Six years ago, while watching children's entertainment with her young daughter, Academy Award winner Geena Davis noticed a remarkable imbalance in the ratio of male to female characters. From that small starting point, Davis commissioned the largest research study ever undertaken on gender in children's entertainment. The research showed that in the top-grossing G-rated films, there were three male characters for every one female - a statistic that still has not improved. The Institute is the leading resource for gender in media research, trends and education for the entertainment industry and the public. The Geena Davis Institute on Gender in Media and See Jane are a project of Community Partners.
 
About See Jane
See Jane is a program of the Institute that utilizes research, education and advocacy to engage the entertainment industry and recognize the need for gender balance and varied portrayals of females and male characters into movies, TV, and other media aimed at children 11 and under. We work cooperatively and collaboratively with entertainment creators to encourage them to be leaders in creating positive change.
 
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