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27 November 2012
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Consumers have access to "a mind-boggling array" of devices
    From iOS and Android phones and tablets, to Microsoft's Windows 8 entry, to ever more powerful e-readers, consumers now have access to "a mind-boggling array of device choices," writes Rohit Dadwal, managing director of the MMA's Asia Pacific branch. "[T]his may present challenges for marketers, but more powerful devices will have no trouble scaling content and representing it on whatever screen is available," he writes. CampaignAsia.com/Asia Blogs (20 Nov.) LinkedInFacebookTwitterEmail this Story
  • GroupM lab to demonstrate latest in mobile marketing tech
    A GroupM China facility that allows agencies and clients to get a better idea of the latest mobile capabilities is up and running. The mLab will hold regular digital training sessions that explore developments in creative and interactive marketing, "helping to close the gap between technology and application, and pushing the frontiers of digital in China," said Tony Chen, president of GroupM Interaction. Marketing-Interactive.com (Singapore) (23 Nov.) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Integrated Marketing 
 
  • Puma QR-coded maps engage young mobile users across Asia
    Malaysia, Hong Kong, Singapore and Taiwan are the four Asian venues for Puma's new mobile marketing campaign aimed at younger consumers. The campaign employs QR codes on a map to engage users with questions about various hot spots in their city. Correct answers make users eligible for prizes. ClickZ.Asia (Hong Kong) (23 Nov.) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Research & Metrics 
 
  • Social gaming engages mobile users in Philippines, Singapore
    Separate surveys reveal the high popularity of social gaming in the Philippines and Singapore, with more than 9 in 10 Filipino respondents rating it their favorite social networking activity, and two-thirds of Singaporeans saying they play every day. "The survey shows that although online audiences are becoming more fragmented than ever, social gaming is growing and has become a form of mainstream entertainment," Spiral Media Managing Director Scott Wenkart said of the Singapore study. Marketing-Interactive.com (Singapore) (23 Nov.), Digital Market Asia (22 Nov.) LinkedInFacebookTwitterEmail this Story
The IDC Market Spotlight on Network Automation and Agility
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now.

  MMA-APAC News 
  • Vuclip joins Mobile Marketing Association
    Vuclip is the world's largest independent mobile video service and media company. Vuclip serves video on-the-fly, on any device, and in any country, providing unparalleled reach for its partners. Every day Vuclip delivers more than 20 million videos to consumers all over the world. Vuclip is headquartered in Milpitas, Calif., with offices in New Delhi, Mumbai, Singapore, Dubai, Shenzhen and Beijing. Check out Vuclip on your phone. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
The passion for setting people right is in itself an afflictive disease."
--Marianne Moore,
American poet and writer


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