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January 25, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Specialty and gourmet drink-makers exhibit at Fancy Food Show
    About 50 beverage brands exhibited at the Winter Fancy Food Show in San Francisco, highlighting a growing trend toward healthful, natural and functional drinks. ITO EN, which markets Teas' Tea, is launching an Acerola Cherry in its Half & Half line of green teas, and Q Drinks is adding citrus flavors to its line of sparkling drinks sweetened with organic cane sugar. Exhibitors also presented their share of indulgent drinks, such as a cold-brew coffee concentrate from Secret Squirrel and a new line of hot chocolates from New York’s The City Bakery. BevNet.com (1/24) LinkedInFacebookTwitterEmail this Story
  • Opportunity bubbles for Tampico
    Tampico Beverages, a Chicago-based maker of refrigerated juice drinks, is adding carbonated offerings to its lineup, testing several flavors in Chicago and Texas over the next few months. The company plans to expand into other categories, according to chief executive Scott Miller, who said, "Our goal is to cross into the food model in two ways: where we can carry our name over and what we can acquire." Tampico is planning a national ad campaign this spring, with a global campaign to follow. Crain's Chicago Business (1/25) LinkedInFacebookTwitterEmail this Story
  • Catalyst Awards go to Unilever, Coke, Alcoa
    The 2013 Catalyst Award, given to organizations that promote gender diversity, was jointly awarded to Coca-Cola, Unilever and Alcoa. "This year's Catalyst Award-winning initiatives demonstrate that global gender diversity strategies at multinational corporations can be implemented in a way that meets the needs of local regions and businesses," said Ilene H. Lang, president and CEO of Catalyst, a nonprofit membership organization. Business Standard (India) (1/25) LinkedInFacebookTwitterEmail this Story
  • Tetra Pak manager talks caps and closures
    Caps and closures keep drinks fresh and safe and play an important role in the consumer experience, said Pietro Martini, Tetra Pak manager of primary packaging and openings. The company launched the DreamCap in 2011 based on research showing consumers want convenient packaging for consuming drinks on the go. FoodBev.com (1/25) LinkedInFacebookTwitterEmail this Story
  Health and Nutrition 
  • Study sees benefits in small, frequent meals
    Researchers in France found study participants who ate four small breakfasts consumed fewer calories later in the day compared to those who ate a single breakfast. In the study, 20 men were presented with a buffet lunch after either eating breakfast at one sitting or eating the same amount of food, but spread over four eating sessions. National Public Radio/The Salt blog (1/24) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Survey: Adults watch Super Bowl more for the commercials
    Nearly 40% of American adults said watching the commercials was their favorite part of the Super Bowl -- more than the food, the halftime show and the game itself, according to a Lab42 survey. "It's very interesting that 64% of the respondents said half or more of their conversations with respect to the Super Bowl were about the commercials," says Lab42 CEO Gauri Sharma. Last year, a Harris Interactive poll found the opposite result, with respondents preferring the game. But a BIGInsight poll found that nearly 3 of 4 Super Bowl fans consider commercials to be a form of entertainment. Adweek (1/24) LinkedInFacebookTwitterEmail this Story
  • Experiential marketing agency debuts from CROSSMARK
    BrandMasters, an experiential marketing agency, has been launched by sales and marketing company CROSSMARK. "People connecting with people is the most powerful means of influence, and BrandMasters connects brands with consumers along the path to purchase through personal engagement in-store and out of the store," said CROSSMARK CEO Joe Crafton. Progressive Grocer (1/24) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
  SmartQuote 
In youth we learn; in age we understand."
--Marie von Ebner-Eschenbach,
Austrian writer


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