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January 31, 2013
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News about digital retail commerce

  Top Story 
  • How struck gold on Tumblr
    E-commerce fashion site is using Tumblr to generate new signups by posting trendy and fashionable images to build viral buzz. A single Tumblr post can bring in more than 5,000 new visitors to the site, says aSociete founder Vanessa Gabriel. "Tumblr is an untapped marketing gold mine," she adds. ClickZ (1/29) LinkedInFacebookTwitterEmail this Story
The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!
  Online Retail Trends 
  • Consumers warm up to m-commerce
    Mobile campaigns are credited by 17% of consumers globally with persuading them to make a purchase, according to a BuzzCity report. The firm found 3% of consumers express wariness about the security of m-payments, compared with 27% who said the same a year earlier. Almost three-quarters of mobile users cited convenience when making spur-of-the-moment purchases as an advantage of mobile commerce. M&M Global (1/30) LinkedInFacebookTwitterEmail this Story
Insights-driven businesses grow faster
Insights-driven businesses are growing 8x faster than global GDP, according to leading research firm Forrester. How do your company's customer insights measure up? Learn more in this on-demand webinar. Watch now>
  New Media & Technology 
  • 92.5 million people used digital coupons in 2012
    About 92.5 million U.S. shoppers used digital coupons in 2012, and slow but steady growth is expected through 2014, according to an eMarketer analysis. Digital couponing via desktop and laptop computers is now a mature industry, but the increasing use of mobile devices for couponing will continue to boost growth in coming years. eMarketer (1/31) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • Dunkin' Donuts invites mobile interaction via Twitter, Instagram
    Dunkin' Donuts is engaging mobile users by inviting them to submit photos of subpar homemade sandwiches via Twitter and Instagram to have a chance at winning mobile gift cards. The campaign promotes Dunkin' Donuts line of bakery sandwiches. "By allowing our fans to send us photos of their sandwiches that 'just didn't cut it' through both Twitter and Instagram, we're opening up another stream of communication that is widely used and will provide us with an additional portal to entry," said Scott Hudler, vice president of global consumer engagement at Dunkin' Brands. (1/31) LinkedInFacebookTwitterEmail this Story
  Interactive Advertising 
  • Marketers butt heads over Super Bowl social strategies
    Marketers are divided over whether it's best to promote Super Bowl ads via social channels in advance of game day or to keep the ads under lock and key in the hope of surprising and delighting TV viewers. “The world has changed,” said PepsiCo marketing VP Angelique Krembs. “Now, enabled by social media, there’s a lot of conversation before the game about what’s coming up, and we want to be the most talked-about brand in that conversation.” The New York Times (tiered subscription model) (1/30) LinkedInFacebookTwitterEmail this Story Spotlight 
  • What role does mobile play in omnichannel retail?
    "Mobile is an experience strategy, not a device strategy," explained Usablenet's Carin Van Vuuren at's Annual Summit in Denver. Van Vuuren joined a panel of e-commerce executives to share how each saw mobile shaping the next several years in retail, and why mobile should be about driving a better overall shopping experience for associates and customers rather than just completing a transaction. Read more. LinkedInFacebookTwitterEmail this Story
  • 10 tips to drive more revenue through paid search
    Paid search for retailers is a complex process requiring a deep understanding of not only consumer behavior but also managing the different aspects of product categories and leveraging promotions in real time. In a new white paper in the library, Adlucent helps retailers make the most of paid search by breaking down metrics, search engine offerings, the development of a mobile strategy and much more. Download the white paper. LinkedInFacebookTwitterEmail this Story
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