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December 12, 2012
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Brought to you by the Cinema Advertising Council

  Top Story 
  • Movie theaters to screen Hurricane Sandy benefit concert for free
    Several movie theaters in New York, New Jersey and Connecticut will be screening today's "12.12.12" benefit concert for Hurricane Sandy relief. Among the theater chains that will participate are Clearview Cinemas, Frank Theatres, Marquee Cinemas, Bow Tie Cinemas, National Amusements and Rave Cinemas. Tickets to the event will be available for free at the box office. International Business Times (12/6) LinkedInFacebookTwitterEmail this Story
  Out-of-Home News 
  Marketing Trends 
  • Cinema, TV ads reinforce each other, study finds
    An analysis commissioned by NCM Media Networks shows that cinema and TV advertising work best when paired, although cinema ads produce better recall and more favorable reactions. In particular, the "sight, sound and motion" of both media are especially complementary, with TV excelling at attracting attention and cinema better at increasing audience engagement. MediaPost Communications/MediaDailyNews (11/26) LinkedInFacebookTwitterEmail this Story
  Campaigns and Strategies 
  • Gap uses outdoor, in-cinema strategy to reach millennials
    Gap leaned heavily on out-of-home ad placement at strategic locations in 2012 to reach the millennial generation. The brand placed ads close to stores as well as in high-traffic areas such as Central Park kiosks and Los Angeles beaches, said Chris Gayton, senior director of marketing and brand management. The brand is also rolling out cinema ads that use text-messaged codes to deliver offers. MediaPost Communications/MediaDailyNews (12/5) LinkedInFacebookTwitterEmail this Story
  • "The Hobbit" gambles on new cinema tech
    Parting from 90 years of films being shown at 24 frames per second, Peter Jackson's "The Hobbit" will introduce moviegoers to twice that rate, producing much sharper images. Some find the result enriching; others say the effect is jarring. "When you have something new, you want to make sure it works; this is unique, it's different, and we'll have to see how people adjust to it," said Dan Fellman, Warner Bros. Pictures' president of domestic distribution. Los Angeles Times (tiered subscription model)/Company Town blog (11/27) LinkedInFacebookTwitterEmail this Story
Thinking is like loving and dying. Each of us must do it for himself."
--Josiah Royce,
American philosopher

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About The Cinema Advertising Council (CAC)
Established in 2003, the Cinema Advertising Council is a national non-profit trade association which serves cinema advertising sellers, the theatrical exhibition community and the advertising community, acting as a central source of information for the industry. In addition to representing cinema advertising companies that account for 35,097 U.S. cinema screens, or nearly 90 percent of U.S. cinema screens and 2011 Box Office admissions (based on 39,641 total screens), the CAC's membership is also comprised of companies that provide services and products to the cinema advertising industry.

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