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January 24, 2013
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Problem. Solved. 
  • Times when technology isn't the answer
    Technology can be an important part of doing business, but it can't fix every issue you encounter, writes Chris Brahm of Bain & Company. There may be underlying problems with your organization if meetings frequently fail to produce results or if it takes a long time to make decisions, he writes. "If your company's critical decisions have stalled amid an endless cycle of data collection and debate, overly complex processes may be to blame." Forbes (1/22) LinkedInFacebookTwitterGoogle+Email this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

Marketing 
 
  • 6 answers to the end of LinkedIn Answers
    Companies who have noticed that LinkedIn Answers is being shut down have six alternatives for connecting with others and providing thought leadership, writes Jeffrey L. Cohen. Starting your own LinkedIn Group and dedicating someone to monitor another Group for relevant points of entry is a start. Promote your LinkedIn Company Page on your own corporate page, and increase engagement by adding photos and stories there. Also, recruit employees to get involved by connecting their Slideshare accounts to LinkedIn so that their efforts can be automatically promoted by status updates. SocialMediaB2B.com (1/22) LinkedInFacebookTwitterGoogle+Email this Story
  • Tips for marketing to baby boomers and older buyers
    When marketing to older Americans, you should avoid contradicting their beliefs or criticizing the people they admire, write Dan Kennedy and Chip Kessler, authors of the "No B.S. Guide to Marketing to Leading-Edge Boomers and Seniors." You should also make an effort to understand the cultural context in which these individuals grew up, they write. Entrepreneur online (1/22) LinkedInFacebookTwitterGoogle+Email this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Management 
  • How to ensure your employees maintain their motivation
    You can help to ensure that your employees stay energized by providing them with feedback and giving them the chance to expand their horizons, writes Michael A. Olguin of Formula PR. "[O]ne of the best ways to keep your team motivated is to continuously offer them opportunities to take on new responsibilities, challenges or projects." Also encourage your employees to take breaks so they can stay focused, he advises. Inc. online (free registration) (1/23) LinkedInFacebookTwitterGoogle+Email this Story
  • Legal minefields to avoid during exit interviews
    Interviewing a departing employee can provide useful information for your company, but there are certain steps you should take to ensure you don't end up in legal trouble, writes Andrew Lu. Get the employee's permission for the interview, and try to maintain a neutral tone as you discuss his or her departure. Also, create a list of questions to use during exit interviews, and try not to stray too far off the script. FindLaw/Free Enterprise blog (1/22) LinkedInFacebookTwitterGoogle+Email this Story

Money 
  • Will you be ready for retirement?
    Research indicates that, in many cases, small-business owners aren't as prepared for retirement as employees are, writes Robert Moskowitz. You can determine whether you will be ready for retirement by calculating the amount of money that you expect to save up. "Once you've done the math, ask yourself: Is your annual income during retirement enough to support your desired retirement lifestyle?" Moskowitz advises. If the answer is no, you need to earn more money, lower your expenses or alter your approach to managing your savings. Intuit Small Business Blog (1/18) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Secrets to starting a new project without foregoing focus
    It can be difficult to maintain your focus when you are switching from one project to the next, writes D. Keith Robinson. However, you can overcome this challenge by taking a break, altering your routine or taking on easy tasks first, he advises. Lifehacker (1/17) LinkedInFacebookTwitterGoogle+Email this Story
Just for Fun 
  • Flaming fondue causes chaos in Norway
    A truck carrying 27 metric tons of brown cheese burst into flames last week, and the resulting conflagration blocked a Norwegian traffic tunnel for nearly a week before firefighters were able to control the blaze. Brown cheese's "high concentration of fat and sugar is almost like petrol if it gets hot enough," said policeman Viggo Berg. Reuters (1/22), BBC (1/22) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
The world’s most effective companies are streamlined, decisive organizations."
--Chris Brahm, partner with Bain & Company, writing at Forbes
LinkedInFacebookTwitterGoogle+Email this Story


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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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