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February 12, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Facebook newsfeed ads get 46 times better CTR than sidebar ads
    Facebook's newsfeed ads have a clickthrough rate of 1.87% -- more than 46 times better than the CTR for the social network's sidebar ads, according to a Nanigans study of almost 1 billion ad impressions. Mobile newsfeed ads did better still, with a CTR of 3.38% and a cost per click of less than half the cost of desktop ads. eMarketer (2/11) LinkedInFacebookTwitterEmail this Story
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  • Online video will rival broadcast for ad dollars, report says
    A growing number of agencies will divert some of their spending from broadcast and into online videos, according to a ZenithOptimedia report. The firm points to proliferation of broadband connections and smartphone devices as fuel for the trend. "We expect this trend to continue as online video adoption continues to rise, fueled by more content becoming available through more devices," the report states. Broadcasting & Cable (2/10) LinkedInFacebookTwitterEmail this Story
  • Cat videos try to make kitty litter more glamorous
    Playtex is running a series of cat videos on YouTube to promote its Litter Genie odor-reducing receptacle. The clips, which show cats singing along to R&B, psychedelic and punk music, are an attempt to inject some fun and glamour into what can be a stinky subject, says Claire Capeci, global business director at JWT New York. "At the end of the day, we're talking about a disposal system for cat poop," she says. The New York Times (tiered subscription model) (2/11) LinkedInFacebookTwitterEmail this Story
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  Getting the Word Out 
  • Parsing the stakes of Twitter's upcoming advertising API
    Twitter is reportedly preparing to launch an API for advertisers later this quarter, and is already briefing agency and ad executives. The API's success will depend on how well Twitter can increase advertising without clogging users' feeds, experts say. "They have a strong heritage as an organization in making sure the [stream] is hallowed ground. ... I don't believe that will change at all," says Jordan Bitterman of Digitas. Adweek (2/11) LinkedInFacebookTwitterEmail this Story
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  Developer Update 
Thinking Outside the Box
To stay relevant, companies need to spend as much time generating ideas for the future as they do running their businesses today. Read Boomtown: Think Like a Startup

  Design Corner 
  • Why every designer needs an eye for typography
    Typography continues to be a vital Web design element, writes Kendra Gaines. Good typography can make reading easy or can be used to add decorative elements to a design. "[Y]ou can't have a great website until you understand typography," Gaines writes. (2/12) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Why SMBs need to stay on top of cybersecurity
    Neglecting cybersecurity can prove an expensive mistake for small businesses, writes Charles Costa. It's important to bake security features into your corporate website and to keep upgrading and updating your security measures as time goes by. "The most important thing to keep in mind with websites is that they are never 'set it and forget it,' " Costa writes. (2/11) LinkedInFacebookTwitterEmail this Story
We spend our time searching for security and hate it when we get it."
--John Steinbeck,
American author

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