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February 18, 2013
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News for the Pet Industry

  Industry Watch 
  • Preventive care is key to affordable pet ownership
    People should research the costs of pet ownership before bringing home a new animal friend and budget accordingly, say veterinarians Peter Maguire of Colorado State University and Joseph Bartges of the University of Tennessee. Although owners can be surprised by the cost of treatments for animals, Dr. Bartges points out that therapies for cancer and other conditions in animals often cost far less than treatments for the same conditions in humans. Dr. Bartges and Cornell University veterinarian Brian Collins also emphasize the importance of regular veterinary care for ensuring optimal health and avoiding procedures that could have been prevented with appropriate care such as vaccinations and parasite control. Card Hub (2/13) LinkedInFacebookTwitterEmail this Story
  • The many faces of canine plastic surgery
    Americans spent $62 million on canine plastic surgery in 2011, according to pet health insurance provider PetPlan. Procedures such as tail docking and ear altering are considered cosmetic surgery, but veterinarians who perform plastic surgery also do entropion correction and address obstructive soft palates in brachycephalic breeds. Bloomberg Businessweek (2/11) LinkedInFacebookTwitterEmail this Story
  • Dogs may grasp how people think, study suggests
    Dogs in a recent study demonstrated flexible thinking, which would allow them to understand a human's perspective, according to researcher Juliane Kaminski from the University of Portsmouth in the U.K. In the study of 84 dogs, animals were four times more likely to eat food they had been ordered to stay away from when the lights were turned off, even though the owner was still in the room. Kaminski said the findings mean dogs understood that their owners couldn't see them when the lights were off. BBC (2/11) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Top Trends and Product News 
 
  • Purina's media plan for Pro Plan started at Westminster show
    Purina broke a Pro Plan dog food spot during the Westminster Kennel Club Dog Show telecast, using videos from the more than 500 fan submissions to the brand's "How is Your Dog Great?" contest. "Viewers can celebrate the finest purebred conformation dogs together with the great dogs we have at home. We think the public will be inspired by the dogs featured in the ad as much as we were," says Brand Director Heather Gettys. MediaPost Communications/Marketing Daily (2/12) LinkedInFacebookTwitterEmail this Story
  • FDA examines pet treats from China
    The FDA is investigating whether Chinese production of jerky treats for pets has been a factor in reports of dog illnesses. The FDA also found that some of the treats have chicken that is not approved in the U.S. to be consumed by humans due to issues related to conditions in the factories in China. The Wall Street Journal (2/13) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Regulatory & Government Issues 
  • Update: Ore. dog ownership dispute settled
    An Oregon dog at the center of a months-long ownership battle has been returned to his original owner. Jordan Biggs, the woman who found the lost dog and kept him after reported attempts to find the owner, pleaded guilty to misdemeanor theft, must relinquish the dog and has to perform community service. Biggs also cannot come near the animal again. Sam Hanson-Fleming regains ownership of the dog, originally named Chase. ABC News (2/9) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
You will become as small as your controlling desire; as great as your dominant aspiration."
--James Allen,
British author


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