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December 18, 2012
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News for mobile marketing professionals

  Top Story 
eGuide: Creating Case Studies that Drive Sales
When done well, they can give prospective customers the confidence they need to partner with you. Yet to be effective, case studies need to be compelling. Download our case study guide to learn how to tell a story that's credible and resonates with your audience, but most importantly, drives sales!
  Consumer Engagement 
  • Urban Outfitters provides mobile directions for late shoppers
    Last-minute shoppers looking to shop at bricks-and-mortar stores are the target for Urban Outfitters' late-season mobile campaign in New York City. The ads on Gothamist's mobile site promise a wide gift selection. The ads can tap into the location data from a user's mobile device to provide directions to the nearest store. (12/18) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Context-driven mobile marketing due for major progress, experts say
    Contextually relevant mobile advertising has made some strides but more rapid development may be ahead in the year to come. The key is targeting consumers not just by their location at a given time but also by what their past behavior and preferences reveal about the types of products and services they're likely to find appealing, experts say. Mobile Marketer (12/18) LinkedInFacebookTwitterEmail this Story
  • Many U.S. publishers foresee mobile profits on the horizon
    Ninety percent of U.S. newspaper and magazine publishers have mobile-specific content, but fewer than a quarter have seen their efforts pay off in increased profits, a survey indicates. The poll of 210 publishers by The Alliance for Audited Media found that publishers are nevertheless optimistic about their mobile prospects, with more than half reporting they expect to see returns on their investments within two years. (12/17) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • M-commerce comes into its own in purchase size, frequency
    Consumers are gradually growing more comfortable with making major purchases via their mobile devices, as revealed in the latest data from PayPal. The most valuable item bought via mobile was a bulldozer worth $48,000. The use of mobile devices to make purchases in general -- rather than just browse -- is also increasing. "Without a doubt, basket size and actual purchase amounts have increased over last year, but the more exciting trend is the increase in purchase frequency. People are finding that mobile can satisfy a wider range of purchase motivations and purchase needs, which translates into them turning to mobile more often," said Joy Liuzzo, president of Wave Collapse. (12/18) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Mobile photo-enabled bill paying is offered by Malauzai Software
    Consumers can pay bills by photographing the statements with their mobile phones using Malauzai Software's Picture Pay service. After the photo is taken, the user selects an amount to be paid and submits it to the bill issuer. "A surprising number of people do not use Internet banking bill pay because of the time it takes to set up billers. With Picture Pay, it takes seconds to send off a payment," said Malauzai CPO Robb Gaynor. Mobile Marketing Magazine (12/17) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  MMA News 
  • Webinar: New mMbile Web Ad Measurement Guidelines and the Impact of "Client Side Counting" (Tomorrow)
    The MMA, in partnership with the Interactive Advertising Bureau and the Media Rating Council, has issued updated guidelines on how to measure and count mobile web ad impressions. Version 2.0 of the "Mobile Web Advertising Measurement Guidelines" includes a change that requires client-side counting for mobile web ad impressions, which will increase consistency with computer-based ad measurement, make impression counts far more robust and reliable, and may help to reduce mobile discrepancies. In this webinar, the MMA will review the importance of guidelines, the general benefits of industry standards and the core principles of ad measurement. These guidelines are principally applicable to mobile marketers, wireless operators, mobile publishers and ad serving organizations, and is intended as a guide to accepted practice. Additionally, planners and buyers of mobile media advertising can use these guidelines to assist in determining the quality of measurements. Importantly, webinar participants will learn about the impact of client side counting,why it is considered a high quality industry standard in the desktop web and how it will potentially impact buyers and sellers of mobile web advertising. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
Learn more about MMA ->Contact the MMA | About the MMA | Join the MMA | Events
Mobile Marketing Resources | Industry Directory

Position TitleCompany NameLocation
Director, Media StrategyCablevisionBethpage, NY
Director, Consumer Online MarketingCablevisionBethpage, NY
Media Tech EngineerWildTangent, Inc. Redmond, WA
Account Executive, MobileAOLMultiple Locations, United States
Director of Social MediaRatify, IncBellevue, WA
Online Advertising ManagerZendeskSan Francisco, CA
Regional Director, Sales DevelopmentPandoraNew York, NY
Digital Media Planner/BuyerShine United, LLCMadison, WI
Click here to view more job listings.

There are two things that one must get used to or one will find life unendurable: the damages of time and injustices of men."
--Nicolas Chamfort,
French writer

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