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February 13, 2013
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
Best Practices In Online Registration
A common objective for most websites is to convert anonymous visitors to engaged and active registered users. This paper will help you address the challenge of making this process easy for the visitor, while still obtaining valuable data you can then leverage to personalize and improve the user experience. Get it now.
  WOMM at Work 
  • App aims to ease WOMM for small business
    Toronto startup KnexxLocal has launched a free application for small-business owners called Instamonial that gives users a tool for posting client testimonials to multiple social media platforms at once in a visually appealing format. The app works by letting business owners send clients a request for a review, along with a photo that appears when the customer and owner publish the review to Facebook, Twitter or Pinterest. TechCrunch (2/12) Email this Story
Build Your Own Marketing Cloud
Learn how Tealium®solutions can help seamlessly manage and connect your siloed digital marketing applications and data. Leverage our more than 700+ turnkey vendor and partner integrations to help reduce marketing complexity and drive more personalized customer interactions across all digital touch points. Free Guidebook

  Building Blocks of Buzz 
  • 3 keys to using Facebook to promote an event
    Facebook can help small businesses drum up buzz for events such as product launches and in-store promotions, writes Carolyn Crummey. Create content promoting your event well in advance of the big day, and then connect your profile to other event sites such as Eventbrite or Meetup, Crummey advises. (2/8)
  • Video-sharing app Vine gets early embrace from big brands
    Twitter's video-sharing application Vine allows users to record six-second looping videos for upload to social media through a user-friendly point-and-shoot interface. Major brands such as Gap and Dove have already used the app to tell short stories about their products, such as a video of a bar of Dove soap being used as a bowling ball to knock over bottles of Dove's new shower gels in place of bowling pins. In The Square blog (2/11) Email this Story
  • Conferences offer an opportunity to get folks talking
    Networking events at conferences present a major opportunity for brands to improve their word-of-mouth-marketing with social tools and viral content, writes marketing consultant Andy Betts. He also recommends planning marketing content for trade shows in advance, sharing it with influencers and promoting it beforehand on social media with competitions or giveaways. (2/13) Email this Story
5 positive ways to respond to negative comments.
Social media is a great way to connect with your customers, but what do you do when the conversation takes a negative turn? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

  Words from WOMMA 
  • Paying it forward
    In order to enable more people to have a WOMMA experience, we've created the first ever WOMMfest to celebrate national Word of Mouth Marketing Day. On Feb. 19, simultaneous events will be held in Atlanta, Chicago, and Seattle. Keynotes from each city will be streamed into all venues and will be supported with local case studies and examples we all can learn from. Read more at WOMMA.
  • WOMM! There it is
    While developing custom campaigns is one important way to get people talking, don't miss opportunities every day to generate right place, right time WOMM and amplify the organic conversations already taking place about your brand. One brand that flat-out gets this is REI. Last week, the All Things WOMM blog covered their #giftpicks campaign, which offered personalized digital responses to inquiring holiday shoppers. Another highly engaging campaign is the The REI 1440 Project, an effort to fill each minute of a virtual day with photos that celebrate the great outdoors. See other brands who get it.
Learn more about WOMMA ->About WOMMA | WOMMAPEDIA | All Things WOMM Blog

Several excuses are always less convincing than one."
--Aldous Huxley,
British author

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