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- Missouri city considers whether to lift prohibition on live music
St. Charles, Mo., is considering whether to allow live musical acts at businesses in the South Main Street area. Businessman Dave Capp thinks the move would be good for business, but some residents worry that it would bring the party atmosphere of North Main Street to the area. A proposal is before the City Council that would allow musical acts in the area at certain times. KPLR-TV (St. Louis)
(10/4)      
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- Tips for creating content that will interest your audience
You can get better at creating content to drive your marketing efforts by focusing on telling a story and providing valuable information to your customers, Lisa Barone writes. "[Y]our audience doesn't care about how funny you think you are," she writes. "They care about solving their problem, learning a new tactic, or getting information on a certain topic." Also, try out different types of content if your writing has grown stale; for example, create a video or design an infographic, she recommends. Small Business Trends
(10/3)
- What you should know about mobile advertising
Companies that have a broad geographic reach are likely to see better returns from mobile advertising than businesses that cater only to local customers, writes Amy Gahran. "Mobile ads offer the best return on investment for businesses that can serve clients who are located anywhere, or at least throughout a major metropolitan area," she writes. It's important to set up a landing page to make the most of your mobile-advertising efforts, she writes. Entrepreneur online
(10/3)
- Why employee satisfaction is critical for success
Companies have to focus on employee satisfaction to keep turnover low and attract the most talented workers, Nancy Perkins writes. You can start by paying employees a fair salary, offering them opportunities for advancement and providing them with purpose. "Most people need a higher purpose for dedicating themselves to something. Give them that purpose with great company values," she writes. B2C Marketing Insider
(10/2)
- Bill could allow credit unions to make more loans
Senate Majority Leader Harry Reid, D-Nev., wants to hold a vote on legislation that would allow credit unions to lend more money to businesses. "By having a wider variety of funders that are able to provide working capital, expansion loans, equipment loans, lines of credit, etc., small business owners can borrow money at more attractive rates," writes Rohit Arora of Biz2Credit. Small Business Trends
(10/4)
- Small businesses complain about big corporate tax loopholes
Small-business owners in the U.S. are unhappy that big companies use loopholes to avoid paying taxes by moving profits offshore. Joseph Rotella, owner of Spencer Organ in Massachusetts, complained that by avoiding taxes, big companies are not paying their fair share for infrastructure all companies use. Companies such as Microsoft defend the practice, saying corporate taxes are too high. CNNMoney
(10/3)
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Follow @SBStartup live from #NAWBOWBC on Oct. 4 and 5
SmartBrief's small-business and entrepreneurship editor, Brooke Howell, is tweeting live again today from the National Association of Women Business Owners Women's Business Conference in Louisville, Ky. Follow her at @SBStartup to join in on the conversation, and learn about the buzz and advice women entrepreneurs and business owners are sharing at the conference.
 | Look at people as people -- not as representatives of a generation -- and work with them to bring out their strengths, whatever those may be."
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Recent SmartBrief on Main Street Issues:
- Thursday, October 04, 2012
- Wednesday, October 03, 2012
- Tuesday, October 02, 2012
- Monday, October 01, 2012
- Friday, September 28, 2012
| | | Lead Editor: Brooke Howell
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