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February 18, 2013News for the cable and broadband industry

  Business News 
  • Cable broadband speeds are on target 99% of time, FCC finds
    Cable is doing a better job than DSL providers in delivering advertised broadband speeds, meeting promised speeds 99% of the time on average during peak times, compared with 85% for DSL, the Federal Communications Commission has found in a new report. With download speeds now reaching as high as 75 Mbps for some consumers, the average subscribed speed is up 20% to 15.6 Mbps, according to the FCC's third "Measuring Broadband America" report. Multichannel News (2/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  Programming News 
  • Focus on cruise-ship rescue pays off for CNN
    CNN's strategy of focusing its coverage Thursday around the rescue of a stranded cruise ship in the Gulf of Mexico lifted its ratings over MSNBC and closed the gap with Fox News. CNN in prime time was up 62% to 1.03 million viewers on average from 8 to 11 p.m., compared with MSNBC, with 867,000 viewers on average, and Fox, with 2.14 million on average. CNN for the whole day scored 632,000 viewers on average, a 50% jump over a typical Thursday, compared with 535,000 for MSNBC and 1.38 million for Fox. The New York Times (tiered subscription model)/Media Decoder blog (2/15), Adweek (2/15) LinkedInFacebookTwitterEmail this Story
  • Kirstie Alley will star in new TV Land sitcom
    Kirstie Alley will be the star of a new comedy series for TV Land, which is slated for a 12-episode run this fall. "Kirstie's New Show" features Alley as a Broadway star who is reunited with her biological son. The cast also features Alley's former "Cheers" co-star Rhea Perlman as well as Michael Richards of "Seinfeld" fame. The Hollywood Reporter/The Live Feed blog (2/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  Eye on Video 
  • CEO: Discovery is considering first TV Everywhere agreements
    Discovery Communications over the next few months has a "decent chance" of negotiating its first carriage agreements with TV Everywhere provisions, said CEO David Zaslav. "The good news is there is no distributor in the U.S. that has TV Everywhere rights for our content," Zaslav said. "And given that we are almost 10% of viewership on cable, I think that is a very valuable opportunity." FierceCable (2/15) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  • Oscar-themed campaign promotes movies on demand
    In Demand is making a major push around Sunday's Academy Awards to promote the availability of this year's nominees, including "Argo," "Beasts of the Southern Wild," "Flight" and "Skyfall," as well as past Oscar winners. The effort features ads on sites such as TV Guide, Entertainment Weekly, E! and Facebook, as well as special, free on-demand programming about Oscar nominees and a sweepstakes offering prizes such as a mini-tablet and a 50-inch HDTV set. Multichannel News (2/15) LinkedInFacebookTwitterEmail this Story
  • Reebok promotes real people with a "Fire" for fitness in campaign
    Reebok is using more realistic looking exercisers in its "Live With Fire" campaign, which includes yoga and dance to appeal to women as well as walking to promote CrossFit shoes for everyday athletes. "We're not featuring the aspirational actions of today's superstar millionaires in this campaign; we're celebrating individuals who find purpose by pursuing their passions," says Yan Martin, vice president of brand marketing. The campaign began last week with a spot on ESPN and will continue with print, digital, out-of-home and experiential efforts. MediaPost Communications/Marketing Daily (2/15) LinkedInFacebookTwitterEmail this Story
  • Other News

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  Hot Topics 

Top five news stories selected by CTAM SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Competitive Watch 
  • Will retrans reform be part of satellite-TV measure?
    Satellite TV operators' push to have the reauthorization of the Satellite Television Extension and Localism Act include a provision to prevent blackouts during retransmission-consent negotiations has the backing of Rep. Anna Eshoo, D-Calif. "Simply put consumers should not be held hostage when negotiators fail to come to an agreement," Eshoo said during a House subcommittee hearing last week. MediaPost Communications/TVBlog (2/15) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Infographic simplifies new CTAM membership structure

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I thought Brokeback Mountain might be around where he grew up. Knowing Jack, it was probably some pretend place, where bluebirds sing and there's a whiskey spring."
--Lureen Newsome (Anne Hathaway), "Brokeback Mountain"
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