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September 7, 2012
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  Top Story 
  • How deeper understandings of data, location will change marketing
    Companies such as Buddy Media that provide seamless communication across multiple social platforms lead the top five tech trends to watch, writes The Media Kitchen's chief digital media officer, Darren Herman. Look for geotargeting through companies such as PlaceIQ and utilizing Big Data with customer relationship management software for microplans, via startups such as Rewind.me. Content marketing should continue apace with the likes of Tumblr and multiscreen experiences aided by Shazam and others should enjoy big years, Herman predicts. Advertising Age (tiered subscription model)/DigitalNext blog (9/6) LinkedInFacebookTwitterGoogle+Email this Story
  Marketing Trends & Research 
  • Brands are still bullish on top-level domains
    Brands that submitted bids for global top-level domains are trying to figure out what to do with their online real estate. Top-level domains will ultimately be bigger than cable TV, helping brands hone their digital branding and giving them a hub for their content, says Wolfe Domain President Jennifer Wolfe. "All of these top-level domains really become channels. Anybody in the content-distribution business should have bought one of these," she says. ClickZ (9/6) LinkedInFacebookTwitterGoogle+Email this Story
  Company Watch 
  • Neiman Marcus works with Visa for tailored SMS messaging
    Neiman Marcus customers who use Visa cards can sign up for SMS text alerts to special offers tailored to their location and buying habits, including purchases other than those made at Neiman Marcus. Message frequency is limited to no more than twice a week. "This technology allows us to be in touch with many of our Neiman Marcus customers in a way we know they prefer," said Wanda Gierhart, chief marketing officer for Neiman Marcus Group Services. MediaPost Communications/Online Media Daily (9/6), Luxury Daily (9/7) LinkedInFacebookTwitterGoogle+Email this Story
  • Bing challenges Google with search-engine "taste test"
    Microsoft's new "Bing It On" campaign for its search-engine contender Bing challenges Google by name, asking young consumers to test results side by side at BingItOn.com, in a sort of search-engine "taste test." The Crispin Porter + Bogusky campaign, where college-age people are challenged on the street by a Bing spokesman, is attempting to put a dent in Google's market share, which is approaching 70%. Advertising Age (tiered subscription model) (9/6), Adweek (9/6) LinkedInFacebookTwitterGoogle+Email this Story
  • IBM Interactive wins on a side court at the U.S. Open
    IBM Interactive used the U.S. Open tennis tournament venue to pitch its Web design, mobile applications, Internet and social media analytics to corporate clients. A U.S. Open app for the iPad sponsored by Esurance highlights IBM's handling of Big Data by predicting court victories. "Tennis is a lot of fun. It gives us a great chance to tell our clients, 'This could be your data.' " says John Kent, IBM's program manager for sponsorship marketing. Adweek (9/6) LinkedInFacebookTwitterGoogle+Email this Story
  Agency News 
  • Ogilvy's e-commerce unit buys client IBM's solution
    The online and mobile unit eCommerce@Ogilvy has hired one of the agency's clients, IBM, for analytics and cloud services, writes Andrew McMains. "IBM's technology solutions in this space are unequaled and will add to the solutions eCommerce@Ogilvy delivers," says Ogilvy CEO Miles Young, predicting that the unit will generate $100 million in annual revenue by 2016. Adweek (9/6) LinkedInFacebookTwitterGoogle+Email this Story
  Marketer News 
  Sponsored Content 
 

  Interactive Media 
  • Sharpie wants MTV fans scribbling "Purple"
    An ad for Sharpie debuting during the MTV Video Music Awards will drive fans to a site to create their own video mashups of the California Wives song "Purple." "As a brand focused on teens, we want to provide our fan base with a Sharpie experience they can get excited about across multiple platforms," says Sharpie's global director of marketing, Ryan Rouse. Mashable (9/6) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • Business Gets Done at MIXX -- Oct. 1 & 2
    Spend two days doing business with brand marketers and ad agency executives. It will matter long after MIXX. The most important players in the digital ecosystem gather at the IAB MIXX Conference & Expo during Advertising Week each year for more than what happens on stage. They come for once-a-year access to everyone they need to know, under one roof, at one time. From breakfast to cocktails, surround yourself with powerful industry leaders, with brands and agencies already leading the digital charge, and ones looking for partners to help them get there. Registered attendees are 60% brand marketers and ad agency executives and 58% at VP level or above. Check out who's already registered to attend and register now. MIXX always sells out early. LinkedInFacebookTwitterGoogle+Email this Story
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  SmartQuote 
The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions."
--Antony Jay,
British writer, broadcaster, director and actor


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