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December 5, 2012
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Put your money where your market is

  Top Story 
  • NCC Media wins Emmy Award
    NCC Media, the industry leaders in cable advertising, proudly announced today that it has won a Technology & Engineering Emmy Award® from the National Academy of Television Arts & Sciences (NATAS). LinkedInFacebookTwitterEmail this Story
  Local Markets 
  • Networks get down to ad business with elections over
    The resolution of the presidential election has opened the floodgates for marketers to claim the remaining national TV ad sales slots for the last quarter of 2012. A&E Television Networks, for example, has booked $25 million more in ads over the past month than for the same period in 2011, ad chief Mel Berning said. "There was a palpable increase in activity literally the day after the election returns came in," said one sales executive. "It's almost as if the clients had been sitting on the sidelines, waiting to see if we were going to get dragged into the legal morass that went down in 2000." Adweek (12/3) LinkedInFacebookTwitterEmail this Story
  • CNN Latino will offer syndicated news, lifestyle content
    CNN in late January will introduce an eight-hour syndicated block of Spanish-language programming. CNN Latino will consist of news, documentaries, talk shows and lifestyle programs. "We are trying to appeal to bilingual Latinos in the U.S., those who feel 100% American and 100% Latino," said Cynthia Hudson-Fernández, general manager of CNN en Español and Hispanic strategy for CNN. "This is an alternative to existing networks. We feel that there is a huge opportunity for this type of programming." Los Angeles Times/Show Tracker blog (tiered subscription model) (12/3) LinkedInFacebookTwitterEmail this Story
  Campaigns and Agencies 
  Research and Report 
  • How marketers benefit from longer cable series episodes
    FX's move to expand five episodes of the hit series "Sons of Anarchy" from 60 minutes to 90 is a win-win for the network and its ad clients, Wayne Friedman writes. The flexibility in scheduling allows FX to distinguish its brand from broadcast network rivals, and provides its marketing clients with multiple airings of their ads, via debut episodes and the typical two to four repeats of new installments on the debut and shortly thereafter. MediaPost Communications/TVWatch blog (11/28) LinkedInFacebookTwitterEmail this Story
  Next Gen Advertising 
  • Starz sendoff for "Spartacus" to include special digital content
    Starz has created a "transmedia" experience around "Spartacus," which will begin its last season in January. The effort, dubbed "The Battle for Nuceria," is built around a series of 16 online and mobile "missions" for fans incorporating 140 minutes of special content, with participants eligible to win a trip to Rome. Adweek (11/29), Multichannel News (11/29) LinkedInFacebookTwitterEmail this Story
  Programming News 
  Digital Media 
  • Complying with viewability standards improves click rate, study finds
    Rich-media ads have an average click-thru rate of 0.22%, according to a MediaMind study. That figure improves to 0.34% -- an increase of 54.5% -- when ads meet viewability standards, and are at least 50% viewable for a minimum of one second. More viewable ads also had markedly better post-click conversion rates, the study found. "Perhaps one lesson here is that more expensive placements simply get better results," notes eMarketer. eMarketer (11/29) LinkedInFacebookTwitterEmail this Story
The forceps of our minds are clumsy things and crush the truth a little in the course of taking hold of it."
--H.G. Wells,
British author

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About NCC Media
NCC Media is the ad sales, marketing and technology organization that represents cable, satellite and telecom operators in every U.S. market. NCC Media meets marketers' needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation’s largest MSOs – Comcast Cable, Cox Communications and Time Warner Cable – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform sales organization. Consistent innovation and growth makes NCC Media your best partner in building the media plan of tomorrow, and today.

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