| February 1, 2013 | News for the food, beverage and consumer packaged goods industry |
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| Company Watch |  |  |
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- Campbell takes on several ideas at once, CEO says
Campbell Soup CEO Denise Morrison says the company has a "fire bullets" strategy of developing several ideas simultaneously. "The premise is to have multiple ideas going at the same time and place your bets on the opportunity that is the most viable," she said. "Then, you can expend whatever resources you have available to ensure its success, making it a cannonball." NJBIZ (New Jersey)
(1/30)      
| Trends | | |
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- McBride to lead GMA communication, membership
Sean McBride, who joined GMA in 2006 and was most recently senior vice president for GMA communications and marketing, has been promoted to executive vice president of communications and membership services. "He has provided a high level of leadership, strategic direction and tactical execution that makes him the logical choice to serve in this new role and to advance the association’s member-driven agenda," said GMA president and CEO Pamela Bailey. Progressive Grocer
(1/31)
| Advertising & Marketing | | |
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- Kraft spotlights the naturalness of Philadelphia Cream Cheese
A new ad campaign for Kraft's Philadelphia Cream Cheese by McGarryBowen focuses on the quality of the ingredients and purity of the process. The tagline: "When it comes to taste, Philadelphia sets the standard." Christopher Urban, senior brand manager, says the company is responding to consumers' need for more transparency about processes and suspicions of heavily processed foods. The push will include 20 weeks of television ads this year, as well as print and social media. MediaPost Communications/Marketing Daily
(1/31)
| Retail Spotlight | | |
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- Whole Foods coordinator praises Detroit's food economy
 "We never saw Detroit as a food desert but as a resource-rich community," said Red Elk Banks, executive operations coordinator for Whole Foods Market, which is building a store downtown. It will be the sixth Michigan store for the retailer, which Banks says is attracted to Detroit's food culture, including urban farmers and artisan producers. Bridge Magazine (Lansing, Mich.)
(1/31)
| GMA News | | |
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GMA Litigation Conference talks food and beverage product liability
At the GMA Litigation Conference, Feb. 19-21 in Miami, learn how top in-house and outside counsel in food, beverage and CPG are dealing with current litigation issues such as labeling, class action lawsuits, recalls, foodborne illness outbreaks, valuating settlements and more. View the full program.
At the only legal event built by the food, beverage and consumer products industry for the food, beverage and consumer products industry, join your peers to discover the latest insights and tools that are driving successful litigation, product liability and claims strategies. View the attendee list.
Designed for in-house counsel, outside defense counsel or any employee in the food, beverage and CPG industry, this is a conference you won't want to miss. Register today.
| Government & Food Safety | | |
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- Home Food Safety Program offers produce-safety tips
The Home Food Safety Program, a collaboration of ConAgra Foods and the Academy of Nutrition and Dietetics, urges home cooks to wash produce before eating and to wash hands frequently. Other tips are to cut produce on a board that has not been used for meat or fish and to avoid damaged or bruised parts of produce. United Press International
(1/31)
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