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November 2, 2010
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News for advertising, marketing and media professionals

  Marketing Trends & Research 
 
  • Digital ad future is now for Ford
    Facebook, Twitter and YouTube and other social-media tools offer more word-of-mouth impact at a smaller cost than advertising on a traditional big-ticket event, such as the Super Bowl, according to Ford marketing chief Jim Farley. The automaker is spending one in four ad dollars on digital media, about two times the amount that is projected to be the average digital budget in 2012. "Customers are spending as much time with the mobile smartphone or online as they are watching TV now, so our advertising dollars have to flow to where the people are," Farley said. Reuters (11/1) LinkedInFacebookTwitterEmail this Story
  • Report: U.S. e-tailing is up 9% to $32.1B
    Consumer online spending in the U.S. in Q3 rose 9% to $32.1 billion, compared with the same period in 2009, according to comScore. The uptick marked the fourth consecutive quarterly increase for the e-tailing segment. Although the growth is "a fairly positive indicator for the upcoming holiday season," the high unemployment rate could dampen seasonal shopping, said comScore Chairman Gian Fulgoni. Reuters (11/1), MediaPost Communications/Online Media Daily (11/1) LinkedInFacebookTwitterEmail this Story
Can "Like" and "Share" Work Together?
Wondering when to use the Facebook "Like" button on your site and when to use "share?" You're not alone. Learn the 6 best practices for combining "Like" and Share to maximize both referral traffic and data. Download Whitepaper Now
  Company Watch 
  • Microsoft touts "Cloud Power" to businesses
    In what's being billed as its biggest ever campaign targeting businesses, Microsoft is rolling out a major ad push to get clients interested in cloud computing over server-based computing. The campaign includes TV, online, print and out-of-home advertising. CNET/Beyond Binary blog (11/1) LinkedInFacebookTwitterEmail this Story
  Agency News 
  Marketer News 
  • Soap.com wants New Yorkers to buy basics online
    E-commerce company Quidsi has launched Soap.com, which promises quick delivery of basic household items, and is now working to bring attention to the concept. The campaign, concentrated in New York, includes radio commercials, direct mail, posters in subways and about 30 people dressed as a character called Box Boy, roaming the city representing the packages delivered by Soap.com. The New York Times (tiered subscription model) (11/1) LinkedInFacebookTwitterEmail this Story
  Sponsored Content 
 

  Interactive Media 
 
  • NBCU releases mobile TV service
    NBC Universal and Unilever brand Dove have partnered to launch a one-year run of Good2Go, a mobile TV service targeted at women that will offer streaming episodes of shows such as "Days of Our Lives" and "30 Rock." C21 Media (11/1) LinkedInFacebookTwitterEmail this Story
Good pair of shoes? Or a great career?
Forgo that new pair of shoes and put your hard earned money toward finding a satisfying career. Tap into the practical advice and proven strategies of 20 of the best recruiters, coaches, columnists and experts at the fully online Career Summit 2010. The first of 13 sessions starts on 10/26. Register today!
  Career Development 
  • Are you really management material?
    Nearly three-fourths of front-line managers in a recent survey said they never doubted their first-year leadership abilities, and many reported that their greatest talents are in setting work standards, and planning and organizing. Still, managers may not see the whole picture, says Scott Erker, senior vice president of Development Dimensions, which did the study. "People have blind spots about where they're weak," he says. The Wall Street Journal (tiered subscription model) (11/1) LinkedInFacebookTwitterEmail this Story
Interactive Advertising Account ExecutiveVertMarkets Inc.Philadelphia or Pittsburgh, PA
Director of Sales, Digital AdvertisingGamerDNA Media, Inc.New York, NY
Senior Product ManagerPandora Internet Radio - Oakland, CAOakland, CA
Marketing Communications Manager (for Advertising Sales)Pandora Internet Radio - Oakland, CaOakland, CA
Advertising Sales RepresentativePandora Internet Radio - Detroit, MIDetroit, MI
Global Director, Ad SalesThe Associated PressNew York, NY
Conference Programming ManagerInteractive Advertising BureauNew York, NY
Manager of EventsInteractive Advertising BureauNew York, NY
Multimedia Sales Rep (recruitment)Austin American-StatesmanAustin, TX

  IAB News 
  • Chicago & New York, Listen Up! IAB Case Study Road Show Is Coming to You
    The IAB Case Study Road Show is a unique opportunity to experience an entire day of "eureka moments" that will change the way you do digital. The games console has become an entertainment hub in households across the country, and major brands have cracked the code for reaching target audiences there. If your message isn't part of the mix, you're missing out on valuable face time with consumers that can take you to the next level. Register now for the IAB Case Study Road Show to learn from the marketers, agencies and publishers responsible for transforming advertising from good to great via games. Bring your questions and be ready for practical solutions. New York on Nov. 15 and Chicago on Nov. 17. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Elections are won by men and women chiefly because most people vote against somebody, rather than for somebody."
--Franklin Pierce Adams,
American newspaper columnist


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