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November 26, 2012
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News about digital retail commerce

  Top Story 
  • Can Wal-Mart out e-commerce Amazon?
    Wal-Mart was looking ahead as it turned 50 this year, focusing on mobile, social and e-commerce initiatives aimed at positioning the retailer to serve a fast-changing customer base. "We've hired hundreds of incredibly talented people, in Silicon Valley and around the world. We are playing to win," says CEO Mike Duke. Fast Company online (11/26) LinkedInFacebookTwitterEmail this Story
Webinar: How to Influence the Online Buyer's Purchase Path
Join GSI and our guest Sucharita Mulpuru of Forrester Research for a webinar on Tuesday, December 4 at 2 p.m. EDT. We will review which marketing tactics most influence online shoppers to purchase, provide an update on Thanksgiving weekend trends, and explore how to leverage this data for 2013. Register now!
  Online Retail Trends 
  • Online shoppers set Black Friday record
    Online retail sales on Black Friday crossed the $1 billion threshold for the first time, rising 26% compared with last year's $816 million, according to comScore. Additional smartphone and tablet shopping drove the increase, industry watchers say. Amazon was the most-visited retailer, with 28 million visitors. CNET (11/25), Reuters (11/26) LinkedInFacebookTwitterEmail this Story
  • Cyber Monday and the evolving online shopper
    Cyber Monday is on track to be the biggest online shopping day of the holiday season for the third consecutive year, beating the same day last year by 20% and ringing up $1.5 billion in sales. Still, retailers aren't sure how much longer the record will hold, as consumers continue to start their online holiday shopping as early as Thanksgiving. USA Today/The Associated Press (11/25) LinkedInFacebookTwitterEmail this Story
  • Deals drive more mobile, online shopping this year
    Earlier mobile and online deals drove consumers to start their holiday shopping online days in advance of Cyber Monday. Online sales were up 17.4% on Thanksgiving Day and 20.7% on Black Friday, compared to the same days last year, according to IBM Smarter Commerce. CNBC/Reuters (11/25) LinkedInFacebookTwitterEmail this Story
How to Market & Sell to Mobile Shoppers this Holiday Season
Date: November 28, 2012
Time: 1:00pm
Guest Speaker: Forrester’s Sucharita Mulpuru
Please join us as we explore the browsing and buying behaviors of tablet and smartphone users. Learn how to engage them, how to sell to them—and see how leading retailers are capitalizing on the fast-growing mobile commerce opportunity. Register for Free Webinar.
  New Media & Technology 
  • Will iPad's popularity promote better shopping experiences?
    Apple's iPad was the clear winner when it came to mobile shopping on Black Friday, according to IBM. While the tablet does a good job of offering standard e-commerce sites, it also brings opportunities for retailers; a handful of start-ups including Shopmox are creating applications aimed at helping retailers create more innovative tablet offerings. TechCrunch (11/25) LinkedInFacebookTwitterEmail this Story
  • Customer service via mobile is rapidly gaining ground
    Nearly 4 in 10 brands this year offer customer service through mobile channels, up from 3 in 10 in 2011, according to a study by SAP and Social Media Today. Among the leaders in this field are airlines, with more than half offering such services and nearly three-quarters expected to do so by 2015. eMarketer (11/26) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Companies in the News 
  • CEO: Online shopping drives higher sales at Macy's
    Macy's has embraced its large and fast-growing online retail segment as part of a strategy aimed at engaging the omnichannel consumer, said CEO Terry Lundgren. Showrooming is "a positive," he says in this video interview, because it gives shoppers all the options, a good thing for Macy's because it's competitive on price. The Wall Street Journal (11/23) LinkedInFacebookTwitterEmail this Story
  • Burger King targets mobile users to promote new product
    To promote its new partnership with Cinnabon, Burger King's mobile ad on ESPN's mobile site encourages consumers to drop in at the nearest BK to sample the new Minibon offering. Tapping the ad takes users to Burger King's mobile site, where they can be directed to the nearest outlet using the device's GPS. Mobile Marketer (11/26) LinkedInFacebookTwitterEmail this Story
  • Other News
  Featured Content 

  Legislative & Regulatory Spotlight 
  • Record 129 million shoppers to take advantage of Cyber Monday
    Following record levels of online spending over the weekend, more Americans than ever plan to take advantage of Cyber Monday deals today. According to’s recent survey, 129 million Americans plan to shop either at home or from work today, up from 122 million who said so last year. And in just three years, mobile shopping on Cyber Monday has jumped from 3.6 million in 2009 to 20.4 million in 2012. Read more. LinkedInFacebookTwitterEmail this Story
  • Why retailers should design mobile for the experience, not the device
    Pharmaceutical reps with iPads have doubled their time spent with doctors, a significant metric of success for the industry. But how does this application of mobile relate to retail? At’s Annual Summit in Denver, a panel of e-commerce executives each shared how they see mobile shaping the next several years in the industry, and why mobile should not be about completing the transaction -- but instead driving a better overall experience for associates and customers. Read more. LinkedInFacebookTwitterEmail this Story
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