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March 28, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Content marketing is the new social, says Weber Shandwick exec
    Interpublic's Weber Shandwick has launched a new unit, MediaCo, tasked with handling content marketing, native ads and digital media buying. The move is a sign of the big boom in content and native advertising, says Chris Perry, global head of digital. "Over the last 60-90 days, this whole area of the business has caught fire, not unlike how we saw social media catch fire four to five years ago," he explains. "We see this part of the business becoming inevitable for clients to get into." Advertising Age (tiered subscription model) (3/27) LinkedInFacebookTwitterEmail this Story
  Trendwatch 
  • Sears aims at Amazon with e-commerce fulfillment service
    Sears is launching an initiative to ship products sold by other online retailers. Along with drawing e-tailers to the existing Sears.com Marketplace, which lets online sellers connect with buyers, the move is intended to challenge Amazon's dominance of the e-commerce sphere. "We have to change the game," explains Sears CEO Edward Lampert. "We not only need to adapt, we need to lead and stay ahead of the curve." The Wall Street Journal/Dow Jones Newswires (3/27) LinkedInFacebookTwitterEmail this Story
  • Facebook offers mobile-targeting tools
    Facebook has unveiled features for ads on its mobile applications, giving developers the ability to target users based on operating system and on whether people connect via Wi-Fi or a carrier service. That means "you can reach people with the version of your app that will work best on their device," according to a Facebook blog post. MediaPost Communications/Online Media Daily (3/27) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • EMarketer projects Twitter's revenues
    Twitter is expected to raise $582.8 million in ad revenues this year and to see that total rise to almost $1 billion in 2014, eMarketer estimates. The projection for 2015 is $1.33 billion, with more than half coming from mobile advertising. eMarketer (3/28) LinkedInFacebookTwitterEmail this Story
  • As brands send more e-mail, customers click more on low-volume days
    Brands are sending 5.4% more e-mail than they did a year ago, according to an Experian Marketing report. Click rates were highest on the weekend, when overall volumes were lowest. "Flooding consumers' inboxes with email isn't necessarily having the desired effect," Lucia Moses writes. Adweek (3/27) LinkedInFacebookTwitterEmail this Story
 
  Developer Update 
  • Most browsers vulnerable to Java exploits
    Most people's Web browsers are out-of-date installations with serious security holes related to Java plug-in exploits, according to a Websense study. About 1 in 20 browser installations have the most up-to-date version of Java, the study found. PCWorld (3/27) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  Small Businesses & Entrepreneurs 
  Association News 
  • Best Education Websites to be named by Web Marketing Association in 2013 WebAward Competition
    The Web Marketing Association is looking for the best education websites in the world as part of its 17th annual international WebAward Competition for website development here. The WebAwards are the standards-defining competition that sets benchmarks for 96 industries, including education, schools and university websites, based on the seven criteria of a successful website. The deadline for education websites to enter to be judged is May 31. "The education industry is very competitive when it comes to Web development and need to be because of the expectations of their young consumers," said William Rice, President of the Web Marketing Association. "Education web sites tend to target youth and their parents. Students today have grown up with the Internet and expect a lot to be impressed from an educational institution." Educational websites can be entered into consideration for the 2013 Best Educational Website and other related WebAwards at the WebAward website. LinkedInFacebookTwitterEmail this Story
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  SmartQuote  
We owe something to extravagance, for thrift and adventure seldom go hand in hand."
--Jennie Jerome Churchill,
American-born British society figure


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