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March 28, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
 
  • Content marketing is the new social, says Weber Shandwick exec
    Interpublic's Weber Shandwick has launched a new unit, MediaCo, tasked with handling content marketing, native ads and digital media buying. The move is a sign of the big boom in content and native advertising, says Chris Perry, global head of digital. "Over the last 60-90 days, this whole area of the business has caught fire, not unlike how we saw social media catch fire four to five years ago," he explains. "We see this part of the business becoming inevitable for clients to get into." Advertising Age (tiered subscription model) (3/27) LinkedInFacebookTwitterEmail this Story
Ten mobile trends. Ten ways to win.
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You'll learn about the oncoming mobile technology arms race — and you'll discover the steps you must take to stay ahead of the pack.
Download now>

  Trendwatch 
  • Sears aims at Amazon with e-commerce fulfillment service
    Sears is launching an initiative to ship products sold by other online retailers. Along with drawing e-tailers to the existing Sears.com Marketplace, which lets online sellers connect with buyers, the move is intended to challenge Amazon's dominance of the e-commerce sphere. "We have to change the game," explains Sears CEO Edward Lampert. "We not only need to adapt, we need to lead and stay ahead of the curve." The Wall Street Journal/Dow Jones Newswires (3/27) LinkedInFacebookTwitterEmail this Story
  • Facebook offers mobile-targeting tools
    Facebook has unveiled features for ads on its mobile applications, giving developers the ability to target users based on operating system and on whether people connect via Wi-Fi or a carrier service. That means "you can reach people with the version of your app that will work best on their device," according to a Facebook blog post. MediaPost Communications/Online Media Daily (3/27) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Getting the Word Out 
 
  • EMarketer projects Twitter's revenues
    Twitter is expected to raise $582.8 million in ad revenues this year and to see that total rise to almost $1 billion in 2014, eMarketer estimates. The projection for 2015 is $1.33 billion, with more than half coming from mobile advertising. eMarketer (3/28) LinkedInFacebookTwitterEmail this Story
  • As brands send more e-mail, customers click more on low-volume days
    Brands are sending 5.4% more e-mail than they did a year ago, according to an Experian Marketing report. Click rates were highest on the weekend, when overall volumes were lowest. "Flooding consumers' inboxes with email isn't necessarily having the desired effect," Lucia Moses writes. Adweek (3/27) LinkedInFacebookTwitterEmail this Story
 
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Developer Update 
 
  • Most browsers vulnerable to Java exploits
    Most people's Web browsers are out-of-date installations with serious security holes related to Java plug-in exploits, according to a Websense study. About 1 in 20 browser installations have the most up-to-date version of Java, the study found. PCWorld (3/27) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Design Corner 
 
Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
Explore the whitepaper to start down the path toward SDN.

  Small Businesses & Entrepreneurs 
 
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Association News 
  • Best Education Websites to be named by Web Marketing Association in 2013 WebAward Competition
    The Web Marketing Association is looking for the best education websites in the world as part of its 17th annual international WebAward Competition for website development here. The WebAwards are the standards-defining competition that sets benchmarks for 96 industries, including education, schools and university websites, based on the seven criteria of a successful website. The deadline for education websites to enter to be judged is May 31. "The education industry is very competitive when it comes to Web development and need to be because of the expectations of their young consumers," said William Rice, President of the Web Marketing Association. "Education web sites tend to target youth and their parents. Students today have grown up with the Internet and expect a lot to be impressed from an educational institution." Educational websites can be entered into consideration for the 2013 Best Educational Website and other related WebAwards at the WebAward website. LinkedInFacebookTwitterEmail this Story
Learn more about WMA ->WMA Homepage  |  WebAwards  |  IAC Awards  |  News  |  Resources  |  Contact us

  SmartQuote  
We owe something to extravagance, for thrift and adventure seldom go hand in hand."
--Jennie Jerome Churchill,
American-born British society figure


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