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January 16, 2013
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Knowledge for new solutions from the American Press Institute

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  • Continued decreases predicted for print advertising
    No respite is in sight for the decline of print advertising in U.S. magazines and newspapers, according to a projection from the World Advertising Research Center, which holds that the declines in newspaper revenue by the Newspaper Association of America since 2006 are likely to continue. WARC's report projects that U.S. newspaper ad spending will decrease by 6.7% this year, followed by a decrease of 8.4%. Globally, however, WARC predicts the yearly declines soon will begin to slow. MediaPost Communications/MediaDailyNews (1/15), The Media Briefing (1/14) LinkedInFacebookTwitterEmail this Story
  • It's a strong March for Hearst fashion titles
    Fashion, retail, luxury and beauty advertisers have fueled major gains for Hearst Magazines' key March issues. Ad page totals increased between 6% and 20% for Hearst's Elle, Cosmopolitan, Marie Claire and Harper's Bazaar, with the latter two boasting record issues. Adweek (1/15) LinkedInFacebookTwitterEmail this Story
  • Wall Street Journal aims magazine insert at the affluent
    The Wall Street Journal is joining the large flock of glossies aimed at the affluent with a new four-times-a-year insert publication, WSJ.Money. The paper, however, says the title will be more personal and narrative than other offerings in the field. "It’s for people who are voyeuristically interested in the high end and are at the high end," said Mike Miller, a senior deputy managing editor at the Journal who’s overseeing the magazine. Adweek (1/15) LinkedInFacebookTwitterEmail this Story
  • Google wins USA Today competition for best print creative
    Google's Creative Lab unit won the USA Today Print Advertising Competition that was held to coincide with the newspaper's redesign. The Lab's entry was a print ad for Google+ Hangouts as an alternative to real meeting spaces, featuring fictional edits to a story about the Dalai Lama being denied a visa, inserting language about his decision to join a Hangout instead. Industry observers noted the irony of Google -- a leader in the online advertising revolution that has so jeopardized the future of newspapers -- winning a competition for print advertising. The New York Times (tiered subscription model) (1/15) LinkedInFacebookTwitterEmail this Story
  • Washington Post going all out for Inauguration Day
    Inauguration Day events will be covered in a variety of print, digital and interactive ways by The Washington Post to make the paper an "essential resource" for the day, according to Executive Editor Marty Baron. Maps, video, news and analysis will all play a role in the company's coverage. "The coverage will be deep and comprehensive, and we'll offer easy, interactive access to useful information on an array of platforms," Baron said. (1/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  Customer Intelligence 
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  • Ross Levinsohn tapped to head new Guggenheim Partners unit
    Ross Levinsohn has been named CEO for Guggenheim Partners' new Guggenheim Digital Media unit, the umbrella for Adweek, Billboard and The Hollywood Reporter. Levinsohn comes to the new post from Yahoo, where he was interim CEO. "Ross' deep industry expertise and impressive track record of executing digital-media strategies make him the ideal person to spearhead this new effort," said Todd Boehly, president of Guggenheim Partners. Advertising Age (tiered subscription model) (1/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  Case Studies 
  • Sites dedicated to one story can go where mainstream can't
    Sometimes a story is so complex that the traditional news cycle, with all its competing demands, doesn't serve well to convey developments to readers in context, writes Lara Setrakian. Thus it was with the uprising in Syria, so Setrakian -- who formerly worked for ABC News and Bloomberg Television -- now covers that story on a news site dedicated to that issue alone. The model could be useful, however, for many other stories of a similar nature, she writes. Nieman Journalism Lab (1/15) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Borrell added to API executive workshop lineup
    Gordon Borrell, founder and CEO of Borrell Associates Inc., joins disruptive innovation expert and Deseret News/Deseret Digital Media CEO Clark Gilbert for Transformative Business Models on Jan. 24-25 in Arlington, Va. They will guide executives through two days of top-level presentations and discussions on proven ways to create new digital revenue streams through sales strategies, paid content models and e-commerce. Register today. LinkedInFacebookTwitterEmail this Story
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Not in the clamor of the crowded street, not in the shouts and plaudits of the throng, but in ourselves, are triumph and defeat."
--Henry Wadsworth Longfellow,
American poet and educator

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    American Press Institute
    4401 Wilson Blvd, Suite 900
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    Phone: (571) 366-1000
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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