| April 27, 2012 | News for women business owners |
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- Activists protest lack of women on Facebook's board
An online community called Ultraviolet has collected signatures for a petition and is planning to protest outside Facebook's office in New York City to voice opposition to the lack of women on the social networking company's board. "This is a company that's growing off the backs of women, who are the future of social networks and the tech industry. And they're about to go public with an all-white, all-male board, and that's just wrong," said Nita Chaudhary, a co-founder of Ultraviolet. Mashable
(4/25)     
| Business Trends | | |
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- An entrepreneur should be an "athlete" and an "artist"
Some entrepreneurs behave like athletes, while other behave like artists, writes Cheryl Yeoh of Reclip.It. "Athlete" entrepreneurs tend to be determined individuals, while "artist" founders tend to be visionaries, she writes. The best entrepreneurs should have qualities in common with both athletes and artists, she writes. Women 2.0 blog
(4/24)
| Small Business Spotlight | | |
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- Wedding-dress startup makes its home on Pinterest
Jacqueline Courtney was inspired to start her business, which focuses on selling used wedding dresses, while getting ready for her own wedding. Her business, Nearly Newlywed, makes use of social media sites such as Pinterest to stay in touch with customers around the country. "Pinterest is a great way to collect inspiration. And it's a fun way to have a dialogue with girls," she said. Mashable
(4/26)
| Social Media Buzz | | |
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- Brands' most common social media bungles
Social networks have been around for a while, but many brands are still making mistakes that are preventing them from using social sites to their fullest potential, Adam Broitman writes. For example, they might jump into a new social network without providing any value or they might not know what to do with social media followers once they have them. iMedia Connection
(4/27)
| NAWBO (R) News | | |
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NAWBO Public Policy Day coming in May
NAWBO’s Public Policy Day will take place on May 23 from 10 a.m. to noon in conjunction with the Small Business Summit taking place May 21 to 23 in Washington, D.C., that we are hosting with the U.S. Chamber of Commerce and The Latino Coalition. We are extending invitations to members of Congress and administration officials to meet with NAWBO members on this day. NAWBO will also host a Breakout Session during the summit on increasing access to capital for small-business owners. Register today to attend.
| Technology | | |
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- 5 printer security threats
Your business' printer could be exposing your company to a variety of security threats, Eric Geier writes. People could sneak a peek at important documents after they print out, and hackers might be able to intercept information that is sent to the printer via a network. You can protect your business by putting your printer in a strategic location and by guarding it with a password, he writes. PCWorld Business Center
(4/25)
| Best Practices | | |
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- Zip it: What not to say in talks with investors
Don't tell investors your company is fail-proof, advises Amanda Frazier, CEO of Plan to Start. "Even if you are raising money for your company with convertible debt or a loan, there is always a chance of default." Also, be open to negotiation and avoid immediately pitching your formal business plan, she writes. BPlans.com/Up and Running Blog
(4/23)
- Step 1: Paint a vivid picture of your dream customer
Before launching a marketing campaign, business owners should figure out who their ideal customers are, writes Internet marketing expert Susan Payton. She suggests writing a description of ideal customers in terms of everything from their demographics to their product use to the way they get most of their shopping information. "The purpose of this exercise is to ensure that all your marketing, web copy and messaging targets this specific type of customer," she writes. "If your branding is too generic, and you're trying to be all things to all people, you'll fail." Small Business Trends
(4/26)
- Attract young workers using connections, philanthropy
Young professionals want to feel that their work is meaningful and that they're connected with their co-workers, says Roberta Matuson of Human Resource Solutions. Even small employers can meet these needs with, for example, community-outreach efforts and planned social events such as going to a baseball game, Mary Ellen Slayter writes. MonsterThinking.com
(4/25)
| Policy Update | | |
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| Lifestyle | | |
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- How to take leave of your business and live a little
Taking a vacation every once in a while can help you to stay fresh and do a better job, Rachel Hartman writes. To prepare for your trip, it's important to figure out which business tasks absolutely have to get done in your absence and to let clients know ahead of time that you will be going away. Also, try to take vacations during stretches when your business is less busy than normal, she recommends. Intuit Small Business Blog
(4/25)
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| About NAWBO® |
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