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January 8, 2013
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  • 5 ways to put content creation on your employees' agenda
    If your employees aren't interested in creating content to help with your marketing efforts, it's important to show them how doing so can benefit them at the same time as they're helping the business, John Paul Nettles writes. You should also provide them with some training, allow them to let their personalities shine through in their writing, and reward those who embrace the task and excel at it. (1/7) LinkedInFacebookTwitterGoogle+Email this Story
  • What not to do in your next marketing campaign
    As you work on your marketing efforts, you should analyze past performance, stick to a simple strategy and avoid copying your competitors, Stephanie Faris writes. "Instead of trying to keep up with the Joneses, tailor your marketing campaign to your customers," she writes. Intuit Small Business Blog (1/4) LinkedInFacebookTwitterGoogle+Email this Story
3 Foods Killing You From The Inside
Leading Nutritionist Reveals The 3 Foods Killing You From The Inside. Learn More.
  • Does your company culture need a reboot?
    You can improve your company's culture by setting a clear vision for your operations, according to David Vik, author of "The Culture Secret: Five Steps To Creating Your Own Company Culture." Also, make sure your business model aligns with customers' needs, and identify your company's values. (1/2) LinkedInFacebookTwitterGoogle+Email this Story
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  • Business credit cards come with perks
    Business credit cards aren't covered by the credit card reform law from a few years ago, but they might offer some attractive perks. Among other benefits, users might be able to gain access to signup bonuses, travel rewards or cash-back offers. Resource Nation blog (1/7) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Your competitors' social media spend might surprise you
    Some small businesses are spending in excess of $100,000 on social media, although the median expense is $1,000 to $2,499 annually, according to data gathered by the SMB Group. If you want to become active on social media, it's important to develop a strategy and put at least some money where your mouth is, Anita Campbell writes. "It's not bad to spend -- just bad to spend unwisely," she writes. Small Business Trends (1/3) LinkedInFacebookTwitterGoogle+Email this Story
  • Savvy-user tips for Google Calendar
    A number of neat tricks can help you to make the most of Google Calendar, Elsa Wenzel writes. For example, you can hide weekend days or use keyboard shortcuts to use your calendar more efficiently. You can also instruct your calendar to stop displaying events that you won't be attending. PCWorld (1/2) LinkedInFacebookTwitterGoogle+Email this Story

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Just for Fun 
No matter how many status updates or print ads you publish, if your business projects a poor image, you’re wasting your time and money."
--Stephanie Faris, writing at the Intuit Small Business Blog
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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