Music-discovery tool reportedly is coming from Twitter | Pepsi Max scores viral hit with Jeff Gordon prank video | Lance marks 100 years with new look, products
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March 15, 2013
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Today's Buzz
Music-discovery tool reportedly is coming from Twitter
A music-sharing application for use on iOS devices reportedly will be launched by Twitter this month. Users will be able to follow bands, share recommendations and discover music, Jemima Kiss writes. Twitter acquired music startup We Are Hunted in 2012. The Guardian (London) (3/14)
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Network Update
Twitter-style hashtags could be coming to Facebook
Facebook is looking to borrow from rival social network Twitter by incorporating use of the hashtag, sources say. Seen as a sign of heated competition for mobile advertising, Facebook is experimenting with the idea that clicking on a hashtag would pull up all posts about similar topics or events "so it can quickly index conversations around trending topics and build those conversations up, giving users more reason to stay logged in and see more ads," write Evelyn M. Rusli and Shira Ovide. The Wall Street Journal (3/14)
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Ideas in Action
Pepsi Max scores viral hit with Jeff Gordon prank video
A video from Pepsi Max that features the NASCAR driver pulling a prank on a car salesman has racked up more than 5 million views, the latest in a series of viral videos from the brand. In the video, a disguised Gordon takes the unsuspecting salesman for a wild test drive. ForexTV.com (3/14)
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Lance marks 100 years with new look, products
Snack brand Lance is celebrating its 100th anniversary with a revamped logo and packaging, new products, and a social media campaign. To enter for the chance to win $100,000, participants have 100 days in March through June to submit photos of their families enjoying Lance snacks. MediaPost Communications/Marketing Daily (3/14)
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Research and Reports
Shared words, interests are at heart of Twitter "tribes"
Twitter users often form "tribes" marked by common interests or occupations or unique word usage, researchers at Royal Holloway and Princeton universities say. "This means that by looking at the language someone uses, it is possible to predict which community he or she is likely to belong to, with up to 80% accuracy," Royal Holloway researcher Dr. John Bryden says. RedOrbit (3/14)
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The Takeaway
Social media management on a large scale presents distinct challenges
Handling social networks on a large scale requires different tools than a smaller operation does, Jeremy Epstein writes. To monitor large quantities of conversations, for example, tools such as TweetDeck are no longer useful and a natural-language processor might become necessary. When a large number of employees contribute to a company's social media management, audit trails and governance structure are a must to keep everyone organized and on-message, Epstein writes. SmartBrief/SmartBlog on Social Media (3/15)
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How to use LinkedIn's content-marketing tools
LinkedIn Today is the easiest way for businesses to find the most relevant influencers to follow and read about, Ryan Sommer writes. On the side of distributing content, LinkedIn's Slideshare platform offers the ability to advertise through embeddable slide presentations, while Company Pages can help businesses target content to their fans. eConsultancy.com (3/14)
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Social Shareable
Stu Larkin is still on the road, selling bronzed baby shoes
Stu Larkin lives the old-school life of a traveling salesman -- selling bronzed baby shoes, combat boots and other objects -- and has now been profiled in a short film. "Even though I'm a professional, I've been doing this for 30 years, I make a living at this, I've made a great living at this, every single day I go out I have butterflies in my stomach until I get that first order," he says. The Atlantic online (3/12)
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Editor's Note
#Follow Friday: MMA SmartBrief
Don't ignore all the exciting innovations in the mobile-marketing sector. Sign up for MMA SmartBrief today and make sure your digital strategy is ready for the mobile revolution.
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Who's Hiring?
Position TitleCompany NameLocation
Bookkeeper/Personal AssistantDuval Art CoutureNationwide, United States
Social Media Community Manager ICF InternationalFairfax, VA
Director, Social Media Product ManagementViacomNew York, NY
Social Media Strategist Schafer Condon CarterGreater Chicago Area, IL
Online Content Editor SabreGrapevine, TX
Online Marketing Manager - Hispanic Market Rosetta StoneWashington, DC
Click here to view more job listings.
 
SmartQuote
What works well on a small basis will oftentimes fail miserably when numbers grow by an order of magnitude."
-- Jeremy Epstein, writing in SmartBrief's SmartBlog on Social Media
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
 
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