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- MSNBC partnership between Microsoft and NBC ends
MSNBC.com, the news site created in the 1990s by NBC and Microsoft, rebranded itself Sunday as NBCNews.com, marking the end of the joint venture between the TV network and the software giant. Comcast, which owns NBC, is said to be paying about $300 million to Microsoft, which dissolved its stake in the MSNBC cable channel in 2005, for Microsoft's 50% stake in the website. The New York Times (tiered subscription model)
(7/15)     
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- For pay-TV subs, NBC plots mobile streaming via Adobe apps
Wireless-device owners who subscribe to a telecom, cable or satellite pay-TV service will be able to get live, free streams of NBC's coverage of the London Olympics via a pair of applications from Adobe Systems, the companies said Thursday. NBC Olympics will provide 3,500 hours of live coverage of most events as well as highlights, schedules and other features using the Adobe Air apps. PC Magazine
(7/12), Reuters
(7/12),  VentureBeat
(7/12)
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- Coca-Cola's social-mobile campaign lets users tout parks
Coca-Cola is offering park-goers a chance to win grants for the improvement of their favorite outdoor spaces, with a campaign that combines social media and mobile elements. Participants can vote for their favorite parks using Foursquare or Facebook applications, with votes cast during actual park visits counting extra. "We made the park check-ins worth more points to inspire people to get outdoors, play and have fun -- all for a good cause," says Coke marketer Peter Callaro. Mobile Marketer
(7/12)
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- Android furthered its dominance of U.S. smartphone market in Q2
More than half of the smartphones being used by U.S. consumers are powered by the Android operating system, research shows. According to the rating agency Nielsen, about 52% of the handsets in circulation in the U.S. in the second quarter relied on a version of Google's mobile OS, and 54% of those who bought smartphones in June chose Android devices. Network World
(7/13)
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- Pilot projects tap white space to expand broadband's reach
The best solution for a spectrum crisis may be the unlicensed bandwidth unused between broadcast television channels, but don't call it Wi-Fi, Craig Settles writes. Experts such as Wi-Fi Alliance CEO Edgar Figueroa say that white-space spectrum is a robust solution for bringing broadband to underserved communities, but referring to it as Super Wi-Fi, as some providers do, is potentially misleading since the technologies actually have little in common. GigaOm
(7/15)
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