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March 15, 2013
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News about digital retail commerce

  Top Story 
 
  • How big data helps retailers localize offerings
    AutoZone uses advanced databases to fine-tune offerings at each of its 5,000 stores based on a host of criteria such as the types of cars residents near each store drive. It's one of a growing list of examples of the ways companies, including Sears and Wal-Mart, are finding to use big data to boost business. The Wall Street Journal (3/13) LinkedInFacebookTwitterEmail this Story
The Evolution of Commerce: From Big Bang to Black Friday
What you need to know to succeed in commerce today. Learn about the evolution of commerce and how to survive and thrive as new technologies like social and mobile commerce continue to push adaptation. Read the whitepaper.
  Online Retail Trends 
  • Kate Spade, Anthropologie work to woo back cart abandoners
    Online retailers looking to convince shoppers with abandoned carts to come back may want to borrow tactics from peers that seem to be perfecting the soft-yet-effective follow-up. Examples include Kate Spade, which sweetens its reminder e-mails with discounts, and Anthropologie, which includes a link to new arrivals in case the shopper has decided against the original items, writes marketing consultant Olivia Roat. B2C Marketing Insider (3/13) LinkedInFacebookTwitterEmail this Story
  • How to better manage your global supply chain
    E-commerce companies often look to global suppliers to stay competitive, but unforeseen glitches can ultimately have the opposite effect. Small Business Trends shares tips for managing a global supply chain, starting with hiring an expert consultant and setting clear expectations up front. Multichannel Merchant (3/13) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • Netflix expands Facebook alliance to increase WOMM
    A Netflix agreement with Facebook means that users of the social network will be able to see what Netflix fare their friends are watching and post comments. Netflix CEO Reed Hastings said the move is aimed at boosting word-of-mouth marketing for the subscription service. "You tell your friends about what you watch and they'll watch much more of what we offer," Hastings said. Bloomberg (3/13) LinkedInFacebookTwitterEmail this Story
  • Ann brands take e-commerce to 100 countries
    Sister brands AnnTaylor.com and Loft.com expanded their online retail efforts to more than 100 countries last week, including Australia, Canada, and countries across Asia and the Middle East. Both sites now accept 60 different currencies as payment, and the new effort launched with a free-delivery promotion on international orders of more than $100. Internet Retailer (3/8) LinkedInFacebookTwitterEmail this Story
  • Other News
  Interactive Advertising 
  • Old Navy clicks with interactive side of Bravo's "Brad Brad World"
    Old Navy has reached a multiplatform deal with Bravo to sponsor the reality series "It's a Brad Brad World." The deal will allow the clothing chain to connect with audiences via Bravo's interactive Play Live technology on mobile phones, tablets and the Web. Old Navy also has an exclusive deal to advertise on four of the series' episodes. ClickZ (3/14) LinkedInFacebookTwitterEmail this Story
  Shop.org Spotlight 
  • 3 essential truths -- golden rules to live by in the digital age
    Pulling off an omnichannel approach is complex, but it has quickly become an expectation of shoppers everywhere. At Retail’s BIG Show last month, industry guru Oliver Walsh, whose creative agency has provided thought leadership for luxury fashion brands such as Tory Burch, Balenciaga and Armani, neatly outlined areas that retail executives should be planning for in this new digital reality. Walsh also explained why delivering a singular experience of your brand online and offline can no longer be an exception to the rule. Read more. LinkedInFacebookTwitterEmail this Story
 
  • The retail marketer’s guidebook to online video
    Online video has become mainstream -- so much so that more than half of consumers surveyed by Internet Retailer said watching product videos makes them more confident in online purchasing decisions. A white paper by Invodo in the Shop.org library summarizes the most important video statistics from 2012 and explains how this data should drive retailers’ tactics in 2013 as it relates to four distinct competencies: strategy, content, platform and network. Download the white paper. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Adventure is not outside man; it is within."
--George Eliot,
British writer


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