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December 28, 2012News for the cable and broadband industry

  Business News 
  • Other News
  Programming News 
  • Cooper and Griffin back again on New Year's Eve for CNN
    Anderson Cooper will highlight the best and worst moments of 2012 prior to co-starring with Kathy Griffin again in CNN's New Year's broadcast from Times Square. "New Year's Eve Live With Anderson Cooper and Kathy Griffin" will represent the sixth year the two have hosted the New Year's show. The Hollywood Reporter (12/27) LinkedInFacebookTwitterEmail this Story
  Eye on Video 
  Marketing Trends 
  • Expanded online campaign breaks GoPro out of niche
    GoPro dramatically expanded its online ad presence to break the Hero3 camera out of the extreme-sports niche. Using Carat as its media agency, the company worked with Google analytics consultant Analytics Pros and DoubleClick online ads to drive Web traffic, says Lee Topar, GoPro director of online marketing. The campaign yielded 450 million fourth-quarter impressions while adding 70 sites and ad networks new to the brand. Adweek (12/27) LinkedInFacebookTwitterEmail this Story
  • Foreman grill campaign is "Weight Watchers meets Subway"
    Spectrum Brands Holdings is running a $3 million campaign for George Foreman grills, using New Year's weight-loss resolutions as an occasion to run a related contest. The George Foreman Grills Weight Loss Challenge will employ Facebook, Twitter, a dedicated microsite and digital outdoor before migrating to sites such as Syracuse advertising professor Brian Sheehan said the campaign is "Weight Watchers meets Subway" in how it promotes the grill as a way to lose weight. The New York Times (tiered subscription model) (12/27) LinkedInFacebookTwitterEmail this Story
  Competitive Watch 
  • DIRECTV to raise package prices 4.5% in February
    DIRECTV says it is passing on its higher costs for programming to customers, raising package prices an average of 4.5% in February to help cover an 8% increase in programming costs. "[A]lmost all programmers who provide channels to the DIRECTV platform are increasing their rates at a level we've never seen before," the company said in a Web post. Reuters (12/27), The Wall Street Journal (12/27) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Change brings opportunity
    The CTAM Job Bank is the place where great marketing minds find their next opportunity to shine. It's simple to use, and there's no cost to post listings. LinkedInFacebookTwitterEmail this Story
  • CTAM study reveals Chatter does Matter
    Today, social TV has a whole new meaning. Viewers can now use a variety of devices and platforms to chat about programming as it airs. So, how do social interactions and chatter affect and augment TV viewing, brand loyalty and engagement? Get the answers in CTAM's study How Chatter Matters in TV Viewing, available for purchase now. LinkedInFacebookTwitterEmail this Story

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