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December 19, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Retailers say e-mail is still sexy
    E-mail campaigns might not be as "sexy" as social media outreach, but they're often more effective, marketers say. Big retailers, such as Williams-Sonoma and Home Depot, are learning to target e-mails to specific demographics, a strategy that's generating a major uptick in foot traffic and sales. "It depends on what's sexy to you. In my opinion, making a high profit rate and bringing in a lot of incremental dollars is very sexy," says digital marketer Ted Wham. Bloomberg Businessweek (12/18) LinkedInFacebookTwitterEmail this Story
  • Online retailers prepare for pre-Christmas rush
    Online retailers are pulling out all the stops to push back their cutoff-point for accepting Christmas orders. Some retailers expect to get 10% of their day's sales during the last hour they're still accepting Christmas orders, prompting executives to meet with shipping firm representatives and to revamp label-printing and other logistical tools to streamline their order processing. "It's beyond critical. Having a few hours over a competitor could be a seven-figure event," said Chris Mastrangelo, Karmaloop's chief operating officer. The Wall Street Journal (12/18) LinkedInFacebookTwitterEmail this Story
  • Homebodies love mobile video too, report suggests
    Mobile video viewing isn't the haphazard, on-the-go activity that some people assume, a report suggests. Almost two-thirds of mobile video viewing takes place inside the home, and more than a third occurs when viewers have other screens -- TVs, laptops or tablets -- available to them. (12/18) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • How mobile ads helped Obama win re-election
    Mobile advertising played a huge role in President Barack Obama's successful re-election campaign, says digital lead Shannon Lee. With click-rates for mobile video ads reaching as high as 19.5% in the campaign's final weeks, mobile outreach helped end Republican challenger Mitt Romney's late surge in the polls, Lee says. "We knew we had to be in mobile. The work we did there was exciting because we felt it was directly impacting the election," she adds. Adweek (12/18) LinkedInFacebookTwitterEmail this Story
  • Facebook news feeds to get video ads
    Facebook is taking aim at brands' TV-ad budgets with a move to bring video advertising to users' news feeds. The video-ad product, which will likely be introduced in the first half of 2013, is expected to feature auto-playing video clips that expand to fill much of the available on-screen real estate. The clips will likely be capped at 15 seconds, which could lead brands to experiment with shorter videos elsewhere on the Web. Advertising Age (tiered subscription model) (12/18) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • W3C unveils complete HTML5 definition
    The W3C standards group has published its complete definition of the HTML5 specification, effectively freezing the platform in its current state to allow for testing before its final launch. There are dozens of known bugs to iron out before a final version of the standard is published in 2014, writes Scott Gilbertson. Webmonkey (12/18) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Why every great designer needs a great portfolio site
    Many Web designers struggle when it comes to creating their own portfolio sites, with some even outsourcing the projects to other designers, writes Kendra Gaines. That's usually a mistake, since well-designed portfolio sites can showcase both your creativity and your skills. "The purpose with portfolios is not just to show off your work, but to give a sense of you and your brand," Gaines writes. (12/19) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • 4 questions to help you plan a content marketing campaign
    It's not too late to get started if you haven't yet launched a content marketing campaign, Jon Gelberg of Blue Fountain Media writes. As you design your campaign, you should think about how much effort you are willing to devote to the project and who will take responsibility for the initiative, he writes. "If you don't have a strong writer on staff, hire one now," he recommends. "If it's not in your budget, think about paying a freelance copywriter." Small Business Trends (12/17) LinkedInFacebookTwitterEmail this Story
  Association News 
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To be without some of the things you want is an indispensable part of happiness."
--Bertrand Russell,
British philosopher, mathematician and historian

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